Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Print Media 120

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed. Reporters will have a hard time following if the overarching messaging is filled with complex or technical jargon.

Interviews 268

Interviews Media Construction Report 268

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition? Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Entrants should definitely read the fine print in the rules/guidelines before entering. Who should I enter? Awards produced by U.S. based pubs Digiday and AdExchanger are actually global.

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. An endorsement by a media outlet you trust adds credibility to policy issues also. Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. The email notifications occur daily ensuring recent and relevant talk show, podcast and radio opportunities. .

Tools 232

Tools Radio Trends Pitching 232

PRSay

FEBRUARY 16, 2024

These units rely on printed materials to disseminate information, making print-shop training more relevant for afloat sailors and Marines than for airmen or soldiers. For example, service members deployed on ships or in submarines often go weeks or months without internet connections or access to online resources.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Stephen Waddington

NOVEMBER 27, 2020

FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 and digitally via Amazon Kindle priced £4.50. A chapter a day from the book will also be published via the #FuturePRoof blog and shared via the @weareproofed Twitter account.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. If you’re doing anything in the name of your client’s reputation that you’d be embarrassed to see in print, then you probably shouldn’t be doing it. Facebook was calling the shots.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

MAY 8, 2018

She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: To create brochures, we used to have to go to a printing press. But she was always there for me when I got home from school and she never sacrificed family time.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Cision

JANUARY 9, 2017

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

Print 120

Print How To Local Customer Service 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 108

Video Marketing SEO Social Media 108

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Or a correction be issued if it is in print. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Maxim Behar

NOVEMBER 22, 2020

The book is published in Bulgaria since the end of 2019 and its first print run was out in less than a month. This is the only book in Bulgaria dedicated to leadership during a pandemic. He also makes predictions about the future of this intuitive, ever-changing industry.

Internal 90

Internal International Print Leadership 90

PRSay

FEBRUARY 7, 2024

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. Initially, I found that being on the PR side somewhat challenging.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

I was told this by media and leadership coach Don Rheem , and it holds up well. Another way to score in a press interview, particularly with print or digital media, is to offer something of value. It also helps to use visual and colorful language, as per the next point. Use visual language. ” Be helpful.

Resources 149

Resources Media Interviews Comparison 149

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? The space is also attracting a lot of investment.

Content Marketing 95

Content Marketing Marketing Print Software 95

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 181

Handbook Publicity Newspapers Television 181

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78

Meeting Automotive Media Newspapers 78

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you.

Leadership 52

Leadership Guidelines Social Media Policies 52

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

B2B 93

B2B Marketing Measurement Social Media 93