Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also. Is your brand quirky, fun and irreverent?

Media Relations 107

Media Relations Media SEO Newspapers 107

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Let me suggest a few other ways that landing media placements continues to grow in value: The reach is greater – Many print publications may have disappeared, but the newspapers still prospering are reaching more people than ever before.

Print 78

Print Newspapers Media Skype 78

Culpwrit

SEPTEMBER 5, 2023

This headline from the Labor Day print edition of The New York Times hopefully drew thousands of young professionals into reading the article, including former students of mine – a few of whom are into their sixth, seventh and eighth jobs since graduating three to five years ago.

Print 73

Print 73

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Onclusive

JANUARY 5, 2021

Then, you can further evaluate the true impact of these articles on reader engagement. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Wadds Inc.

AUGUST 15, 2023

We are inviting practitioners to submit articles which describe their favourite AI tool. An outline of each article is set out below. The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. A digital version of each article will be published on the #FuturePRoof blog.

Tools 98

Tools Community Energy Print 98

Onclusive

NOVEMBER 17, 2021

In addition to the aggregate sentiment of your media coverage, you can also drill down on the sentiment of each article and even each “entity” within an article, such as a person, a place or a concept covered in the article. Finally, you can track sentiment trends over time. How does this relate to PESTLE analysis?

Analysis 195

Analysis Media Reputation Trends 195

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

PRSay

MARCH 29, 2022

The monthly livestream on the PRSA LinkedIn page features discussions with the publication’s contributors and delves deeper into the topics of their articles. To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes.

Creativity 152

Creativity Print Software Writing 152

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 95

Strategy Publicity Media Video 95

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. Affordable Housing Finance does enjoy publishing bylined articles from industry experts. Affordable Housing Finance does enjoy publishing bylined articles from industry experts.

Agency 120

Agency Real Estate Print Pitching 120

Landis PR

JULY 12, 2021

Related articles: The Power and Glory of Sportswriting – New York Times. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal. Feel free to comment below or tweet Steve @SteveKettmann. ESPN Remembers Pedro Gomez – ESPN.

Meeting 128

Meeting Sports Media Print 128

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 174

Reddit Software B2B Technology 174

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Remote PR Jobs

SEPTEMBER 25, 2023

Ever read an article and think to yourself, “This would’ve been perfect to mention my client’s brand!” If you’re pitching to print publications or big, national media, you’ll probably need a long lead. After all, does a publication really need six months to consider your story for their holiday special? Maybe, maybe not.

Pitching 130

Pitching Media Print Publicity 130

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. It’s vital that PRs build rapport with the media for your company or products to be featured across articles and stories in the press.

Print 112

Print Trends Agency Brand 112

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 152

Software Tools Print Technology 152

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. They joined a conversation on Twitter about news calendar technology and workflow and helped inform this article.

Tools 203

Tools Web Banking Wikipedia 203

Doctor Spin

MAY 10, 2021

To be honest, I sort of feel an urge right now to write up a series of twelve articles with those exact titles and then just name the series “The PR papers” — as if they were the definitive articles on these subjects, haha. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Print 52

Print Instagram Writing Publicity 52

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Related Articles by Dan: Hovercraft to SF? Leave a comment below or tweet Dan at @DanielKPIX.

Meeting 98

Meeting Media Print Enterprise 98

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. The site also offers an option to monitor tweets and articles about a keyword in real time enabling PR professionals to contact the journalist at the right moment. .

Tools 232

Tools Radio Trends Pitching 232

NewsWhip

MAY 19, 2020

The top tech content was extremely varied, with the top ten articles coming from nine different publications. . The top article was from The New York Times, and was a profile of the man who bought 17,700 bottles of hand sanitizer and then was unable to sell them anywhere at the height of the coronavirus panic buying.

Technology 97

Technology Analysis Privacy Facebook 97

PRSay

OCTOBER 22, 2020

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. That’s what the rest of the article is for! We’ve learned, again and again over time, that long paragraphs reduce reading.

Mobile 174

Mobile Writing Web Journalism 174

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. Anne Stevenson. Senior Content Strategist.

Print 83

Print Fashion Writing Google 83

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. While Google Analytics can’t tell you whether someone read an article you were quoted in, it can track traffic on your website. Or vice versa?

Data 78

Data Newspapers Analytics Measurement 78

Onclusive

MARCH 23, 2021

We all like pretty graphs, charts and article lists, but effective PR measurement reports also include high level reflections on how the data being shown will affect your strategies moving forward. This also helps ensure that if your report isn’t reviewed in its entirety (I know, I know, ugh), that at least your key insights are being seen.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

OCTOBER 15, 2020

So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? If you click a link that’s shared on social by the publication’s handle, you’ll be able to read the entire article for a short period – I think it’s 30 days or so. And the six tips?

Content Marketing 95

Content Marketing Marketing Print Software 95

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 94

Pitching Print Measurement Report 94

Prakkypedia

FEBRUARY 3, 2020

I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. A recent article in PR Daily elegantly described the patience and persistence that can be required. Again, crickets”.

Pitching 98

Pitching Print Writing Media 98

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Print circulation drops again. Estimating PR software pricing. Many PR tech vendors make it difficult to find pricing information. Keep in mind what’s included in terms of features (i.e. Beyond Bylines ).

Software 88

Software Print Tools SEO 88

Cision

JUNE 29, 2015

Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. Or not… apparently Newton’s “childish” eating habits (lots of sugary cereal) will make him the topic of health food “makeover” articles from Dr. Oz to Joy Bauer.

Sports 149

Sports Fashion Print Pitching 149

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Part of this was determining which articles out of the 1000 daily stories should get an extra boost. They needed to determine the optimal time window, as some articles take a bit longer to start to trend.

Viral 120

Viral Data Web Trends 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

NewsWhip

JUNE 4, 2020

The top tech content was extremely varied, with the top ten articles coming from nine different publications. . The top article was from The New York Times, and was a profile of the man who bought 17,700 bottles of hand sanitizer and then was unable to sell them anywhere at the height of the coronavirus panic buying.

Technology 78

Technology Analysis Privacy Facebook 78