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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370
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Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Prowly

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104
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Comparing top 2021 media monitoring vendors

Onclusive

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. In addition, our customers use Onclusive’s advanced data science for precision-targeting their keywords while eliminating irrelevant or spam articles.

Media 370
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PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. How have you seen it evolve? AirPR: How do you see PR & content marketing evolving in 2018?

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. Well, how, you may ask.

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Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

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