ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

5W PR

DECEMBER 28, 2024

By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic. Print Materials High-quality print materials, such as brochures, flyers, and posters, can be used to promote special events, promotions, and new offerings.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Prowly

FEBRUARY 28, 2025

Why unlinked mentions matter more than you think There are probably many articles, posts, or threads on social media without direct links to your profile or website. Thats where tools like Prowly come in, helping identify when a brand is mentioned across multiple channels, from articles and blogs to social media and beyond.

SEO 104

SEO Print Social Media Tools 104

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. How have you seen it evolve? AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Bianchi Biz Blog

NOVEMBER 7, 2024

Reporters pick-and-choose what they use based on the length they have for their article. Don’t say (or show) anything you don’t want to see in print. Those are your key messages. You want to develop them and keep them simple – like a sound bite. If you can, offer some information (percentages instead of actual figures, etc.)

Interviews 89

Interviews Media Print Report 89

Prowly

APRIL 2, 2025

Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to make briefings more attractive for your boss or client (with examples!) How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media.

Examples 104

Examples Automotive Media Print 104

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Prowly

APRIL 23, 2025

media database, outreach, reporting, and more Transparent Pricing: Plans start at $258/month Comprehensive Monitoring: Track the web, social media, print, and broadcast mentions Learn more Overview Here's how Prowly compares to Cision and Muck rack at a glance. All-in-one platform: Get everything you need in one tool for PR, incl.

Comparison 104

Comparison Software Tools Pitching 104

ReimaginePR

APRIL 20, 2024

It works with any 3D printer or online printing service, and allows users to scan solid items to create intricate, high-resolution, 3D representations in as little as five minutes.The Matterform 3D Scanner was invented by friends Drew Cox and Adam Brandejs, designers and programmers with an advertising background.

Print 156

Print Film Retail Small Business 156

Onclusive

JANUARY 5, 2021

Then, you can further evaluate the true impact of these articles on reader engagement. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

APRIL 22, 2025

Sentiment in print media monitoring When you monitor sentiment analysis , you can get mentions of your brand categorized as: Positive Negative Neutral How to do this in Prowly? Print and broadcast monitoring in Prowly Strong brand performance doesn't mean being on all the social media platforms or traditional media channels.

Measurement 104

Measurement Brand Branding How To 104

Prowly

DECEMBER 17, 2024

In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

Prowly

DECEMBER 6, 2024

Mention estimated reach is the estimated number of people who could have seen a particular article within the past month. In this article you can find more quality metrics that we encourage using instead tracking reach. In this article, we delve into specific PR KPIs that truly showcase the value of your work.

Media 104

Media Measurement SEO Instagram 104

Prowly

MAY 20, 2025

Comprehensive monitoring: Track the web, social media, print, and broadcast mentions Transparent pricing: Plans start at $258/month All-in-one platform: Get everything you need in one tool for PR, incl. Try Prowly's media monitoring free for 7 days Start tracking and measuring your Share of Voice for free (no credit card required) in Prowly.

Tools 104

Tools Measurement Communications Analysis 104

Onclusive

NOVEMBER 17, 2021

In addition to the aggregate sentiment of your media coverage, you can also drill down on the sentiment of each article and even each “entity” within an article, such as a person, a place or a concept covered in the article. Finally, you can track sentiment trends over time. How does this relate to PESTLE analysis?

Analysis 195

Analysis Media Reputation Trends 195

Prowly

MAY 16, 2025

Comprehensive monitoring: Track the web, social media, print, and broadcast mentions Transparent pricing: Plans start at $258/month All-in-one platform: Get everything you need in one tool for PR, incl. The sources you should track include news outlets, magazines (both online and print), broadcast, Reddit, and other forums. #2

Strategy 104

Strategy Brand Branding Crisis Management 104

Prowly

MAY 20, 2025

Read these articles: What's the Difference Between Social Listening and Social Monitoring in PR? Comprehensive monitoring: Track the web, social media, print, and broadcast mentions Transparent pricing: Plans start at $258/month All-in-one platform: Get everything you need in one tool for PR, incl.

Tools 80

Tools SEO Analysis Print 80

Prowly

JULY 2, 2025

Comprehensive monitoring: Track the web, social media, print, and broadcast mentions Transparent pricing: Plans start at $258/month All-in-one platform: Get everything you need in one tool for PR, incl. Print monitoring in Prowly 💡 With Prowly, you can monitor all indicators that reflect how your brand is doing.

Measurement 104

Measurement How To Analytics SEO 104

Prowly

JANUARY 29, 2025

With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Brandwatch, Prowly Meltwater) to analyze your brand mentions vs competitors across the internet as well as broadcast and print media. It's a healthy mix of many metrics that we shared earlier in this article.

Measurement 104

Measurement Brand Branding Analytics 104

Cision

JUNE 8, 2017

broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover). Role (exact job titles). Media type (e.g., Recent content (e.g., Social media accounts.

Pitching 225

Pitching Print Conference Local 225

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 198

Software Tools Print Technology 198

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. Affordable Housing Finance does enjoy publishing bylined articles from industry experts. Affordable Housing Finance does enjoy publishing bylined articles from industry experts.

Agency 120

Agency Real Estate Print Pitching 120

5W PR

APRIL 13, 2025

Choosing the Right Channels for Maximum Impact Different storytelling channels serve different purposes in a comprehensive PR strategy: Social Media Instagram: Visual storytelling through photos/videos Facebook: Longer-form content and community building LinkedIn: Professional credibility and thought leadership YouTube: In-depth video content and tutorials (..)

Storytelling 78

Storytelling Case Study Measurement Television 78

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. How many articles about the branding were published? Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. business cards. contract templates. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

True to form, Facebook took swift action after the NYT article posted. If you’re doing anything in the name of your client’s reputation that you’d be embarrassed to see in print, then you probably shouldn’t be doing it. But when the heat is on, it’s easy to blame the agency. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

FEBRUARY 1, 2019

When of my writing coaches tried this trick, she found the word “and” listed 23 times in a 500-word article. This is especially important online, where readers skim even more than they do in print. These liberties have a time and place; for example, you probably wouldn’t want to pepper a case study or article with too many fragments.

Writing 164

Writing Case Study Training Print 164

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 73

Technology Advertising Advertising Community 73

Prowly

JUNE 24, 2025

Comprehensive monitoring: Track the web, social media, print, and broadcast mentions Transparent pricing: Plans start at $258/month All-in-one platform: Get everything you need in one tool for PR, incl. It shows how conversations evolve, connect, and form based on thousands of articles so you can see the bigger picture.

Media 104

Media Analysis Tools Reddit 104

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. We prepared three articles to help you with measuring sentiment effectively: A Guide: How to Use Sentiment Analysis in PR?

Brand 104

Brand Branding How To Engineering 104

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

Travel 243

Travel Agency Social Media Print 243

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. The site also offers an option to monitor tweets and articles about a keyword in real time enabling PR professionals to contact the journalist at the right moment. .

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. Or not… apparently Newton’s “childish” eating habits (lots of sugary cereal) will make him the topic of health food “makeover” articles from Dr. Oz to Joy Bauer.

Sports 149

Sports Fashion Print Pitching 149

OnePitch

JANUARY 16, 2024

Telisha Bryan is a managing editor for Crain's New York Business, where she oversees the editing of articles for Crain's print publication, website, and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy desk chief.

Print 105

Print Publicity Media 105

PRSay

OCTOBER 22, 2020

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. That’s what the rest of the article is for! We’ve learned, again and again over time, that long paragraphs reduce reading.

Mobile 185

Mobile Writing Web Journalism 185

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . Raise your hand if you’ve ever pawed your partner’s phone down in bed only to start a mini-argument about them having lost their place in the article they found via their iPhone’s News app. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. I see many hands.

Print 150

Print Video Technology Software 150

Landis PR

JULY 12, 2021

Related articles: The Power and Glory of Sportswriting – New York Times. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal. Feel free to comment below or tweet Steve @SteveKettmann. ESPN Remembers Pedro Gomez – ESPN.

Meeting 128

Meeting Sports Media Print 128

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

Software 120

Software Agency Case Study Television 120