ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. The best service articles are generous with data but offer clear tips, steps, or checklists for moving a business forward, responding to customer preferences, or effecting specific change.

Leadership 353

Leadership Insurance Insurance B2B 353

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Onclusive

FEBRUARY 10, 2022

Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos. Optimize your targeting, outreach and media relations strategies. With real-time tracking, you can tweak your approach as you go.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. PR spending on media intelligence grows. However, there are a few research firms that try.

Software 100

Software Study Pitching Analysis 100

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list.

Employee 135

Employee Software Survey Tools 135

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. About Penny Sansevieri.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Of course, the band wants the article to portray them as musical geniuses – great PR! Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. Volume of work.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million were related to the strategic review process, $1.7 Q4 2022 one-time expenses were $6.8

Software 126

Software Analytics Technology Video 126

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The OnePitch feature also provides a “Recommendation Score which takes into consideration how relevant the journalist’s articles are to your history of pitches” and an “Activity Score to know how frequently the journalist publishes articles.”.

Pitching 89

Pitching Report Software Survey 89

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. Describe the craziest or most fun story you have written.

Engineering 77

Engineering Automotive Agriculture Media 77

Doctor Spin

DECEMBER 4, 2023

Media Relations: Debiasing Techniques “Debiasing techniques against confirmation bias could potentially promote human welfare by reducing ideological extremism and fostering understanding among diverse groups.” Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media. Media Logic.

Media 52

Media eBook Viral Construction 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Here’s a roundup of other news and links from the world of PR technology. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

The Hoffman Agency

MAY 16, 2022

I have learned beyond what little I thought I knew about PR — it’s not all social media and smiles. Although I may not understand all the acronyms and technical processes yet, both the internal and external teams on these accounts have pushed me to complete projects and try things that have helped mold me.

Storytelling 68

Storytelling Internal International Agency 68

Sword and the Script

DECEMBER 24, 2019

“A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.” Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years.

Survey 176

Survey Marketing B2B Study 176

The Hoyt Organization

SEPTEMBER 19, 2023

THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. articles per day for the tech start-up. Takeaways Careful planning and building relationships are the two biggest drivers of success in any media campaign.

Real Estate 52

Real Estate Industry Customer Service Course 52

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 102

Software Analysis Data Tools 102

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.” Post-Pandemic Grocery Shopping.

Meeting 69

Meeting Media B2B Transportation 69

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. She also gets a mention in the article. #1 1 Professional status: public relations.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. 1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And so, when media monitoring tools tone articles, it’s not accurate and PR people have to go in and manually fix this for reporting.

Pitching 61

Pitching Analysis Report Video 61

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down.

Insurance 49

Insurance Insurance Healthcare Communications 49