Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). DIY Buyers tap Self Serve Info.

B2B 120

B2B Media Relations Media Social Media 120

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else!

Media Relations 76

Media Relations Healthcare Media Hotels 76

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. As communications data and technology innovators, Onclusive has developed proprietary PR metrics that work well within a typical marketing funnel.

Measurement 195

Measurement Data Social Media Analysis 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner.

Automotive 74

Automotive Groups Meeting Technology 74

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. Meet the Media: Eric D. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Check out our services.

Survey 75

Survey Media Relations Report Media 75

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. Find a home”.

Journalism 344

Journalism Internal International Pitching 344

Axia PR

MARCH 24, 2024

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. Reach niche audiences more effectively but risk visibility using tier-two wire services.

Technology 71

Technology Company Publicity Media Relations 71

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. You can also target the most relevant authors by topic, bio, audience location, primary publication, outlet reputation, article sentiment and more.

Industry 195

Industry Media Reputation Report 195

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 136

Software Pitching System Analytics 136

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. The best service articles are generous with data but offer clear tips, steps, or checklists for moving a business forward, responding to customer preferences, or effecting specific change.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

FEBRUARY 10, 2022

Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos. Optimize your targeting, outreach and media relations strategies. With real-time tracking, you can tweak your approach as you go.

Measurement 195

Measurement Pitching Data Media Relations 195

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

Beyond PR

JUNE 26, 2018

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2B companies are beginning to understand just how important media relations is as 75 percent of businesses plan to up their PR spending in the coming year. Use Timely Data.

B2B 45

B2B Media Relations B2C Media 45

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. He also offers articles for not-so-savvy cyber pros by breaking down the latest cyber attacks and helping explain their impact. Krebs on Security. CyberSecurity Dive. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Help / Customer Support We are constantly updating the ‘how to’ articles in the Burrelles Help Center (accessible through the platform).

Pitching 94

Pitching Print Measurement Report 94

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. This opens opportunities beyond the conventional product or service announcements.

B2B 366

B2B Media Pitching Leadership 366