The Hoffman Agency

AUGUST 21, 2023

The feelings of pride and happiness that I experienced after seeing the articles only further confirmed that I wanted to pursue public relations as a career. One day, I came across a LinkedIn post for an intern position from Hoffman’s very own Brooklynn Loiselle, who also hailed from the University of Oregon.

Internal 36

Internal International LinkedIn System 36

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

MARCH 29, 2023

Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. His article, “ The Promise and Perils of ChatGPT ,” appears in the March issue of PRSA’s award-winning publication, Strategies & Tactics. A lot of that was really hyped, and now it’s been deflated.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. They can include op-ed pieces, bylined articles, conference speaking engagements, and profiles in business and trade press to showcase their commitment to employee well-being and community involvement.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Stern + Associates

OCTOBER 3, 2023

In a standout article, “ Can We Get the Bias Out of Our AI? The Future of Work: Balancing the Human + AI Equation For decades, technology has been helping humans perform tasks, taking the drudgery out of work, enhancing productivity and, in some cases, eliminating the need for people to be involved at all.

System 62

System Technology Leadership Groups 62

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

MAY 2, 2023

I recommend being cautious here: you don’t want sales or the C-Suite getting spun up over an article that PR hasn’t seen yet – because you were stuck in a meeting when the mention was published to Slack. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>>

Pitching 128

Pitching Study Technology Report 128

Sword and the Script

MARCH 5, 2024

Onclusive wrestles with a cyberattack and outage PRWeek published several articles reporting Onclusive was hit by a cyberattack that caused an outage. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. What do you think? And now onward with this month’s PR Tech Sum.

Software 132

Software B2B Pitching Data 132

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. When responding in times of crisis, conversations can continue as you respond to articles and social posts, and people begin responding.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). There’s no question that the media as we know it is going through the agony of change.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 101

Transportation Meeting Newspapers Media 101

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Top shared articles (linked). The second reason is to acquire customers.

Company 154

Company Tools Technology Software 154

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

NewsWhip

MAY 16, 2023

Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. Popular articles included that of a lying minister from Mexico (65.4k), a scientific discovery for China (61.7k), and Shakira’s shiny new award (61.5k). Speaking of which, El Pais followed behind Marca with 9M interactions.

Facebook 78

Facebook Sports Comparison Fashion 78

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This can include the number of times an article is shared on social media, or the number of people who see a television segment. How is technology being used in public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. But whether internal or external, all communications should relay the same message. Clearly State Your Vision. We target no one else.

Company 267

Company How To Employee Customer Service 267

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 133

Study Publicity Survey Internal 133

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? By closing their own gaps in digital literacy, leaders can take control of their organization’s destiny without exposing internal strategy. According to Geoff Parker, the Charles E.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community Internal 88

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. Describe the craziest or most fun story you have written.

Engineering 79

Engineering Automotive Agriculture Media 79

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98