Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 95

Pitching Print Measurement Report 95

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 156

Software Tools Print Technology 156

Shift Communications

MARCH 1, 2016

Reporters will source and interview for the first half of the day and write for the second. So, a junior PR professional’s day would roughly be e-mail and reading for the first hour, pitch until lunch, writing/admin after lunch. You see an interesting Mashable article on Twitter, you click, read, and get out. Justin Finnegan.

How To 60

How To Media Interviews Pitching 60

PR Fuel

DECEMBER 21, 2021

In this article, we’re going to address everything you need to understand about press releases. These days, most people get their news from online sources instead of print or broadcast media. By doing this, you’re giving them free material that they can use in an article or on their website.

Engineering 52

Engineering Writing Web Google 52

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? How available or responsive are they? Are they articulate?

Leadership 83

Leadership Print Training Radio 83

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

ReimaginePR

JULY 11, 2016

Today I’m going to show you exactly how to create a successful content marketing strategy when you’re short on time. Content marketing includes everything you say in person, print, online and in video. At this point you’re probably thinking, Susan, I barely have enough time to write a blog post a month. You just need a plan.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Presspage

JULY 25, 2018

How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

Burrelles Fresh Ideas

JULY 17, 2023

Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. You can check out my article, How to Create a Targeted Media List. Write simply. Research and target distribution.

Pitching 54

Pitching Media Media Relations Writing 54

Action PR

MAY 29, 2019

We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well! For a closer look at Keepers’ Union, ?

Banking 40

Banking Print Interviews Google 40

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 89

Ethics Journalism Radio Television 89

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

PR Fuel

JULY 19, 2020

In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Do you know what a newswire service is?

SEO 90

SEO System Employee Policies 90

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In this article, I’m going to show you how to triangulate your top performing content, popular angles in your niche, and underexplored areas of interest to generate truly unique content.

Strategy 99

Strategy Analysis Reddit Data 99

Beyond PR

JUNE 28, 2016

Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). For online articles, ad value is typically calculated using audience numbers. An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

The Resolution Blog

APRIL 23, 2018

Sense check your data sources, just one entry in a list of 500 items of coverage can completely skew your measurement and insights” Here Steph Bridgman shares 6 tips on how to clean up your data: 1.Choose This comes from the principle that ‘the media type links to the source name’ rather than ‘the media type links to the article’.

Data 120

Data Measurement Examples Tools 120

ReimaginePR

MAY 9, 2016

That’s why I’ve decided to spend time discussing the concept of why you can’t fake authenticity in today’s article. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. So how can you tackle this issue? And this goes for in-print and online.

Writing 120

Writing Storytelling Brand Branding 120

Stephen Waddington

MARCH 17, 2019

We're planning to show you how build a personal space for your content on the internet and how to make blogging a habit. It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Internal International 68

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Beyond PR

APRIL 27, 2016

By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. In previous event marketing articles, we’ve discussed how easy it is to get distracted by the siren song of flashy booth design and trade show glitz and glamour.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Norton's Notes

DECEMBER 10, 2014

Last month I was quite shocked to stumble upon an article about a couple who were actually fined for leaving a negative review on TripAdvisor. Mrs Jenkinson signed the policy agreement but apparently didn’t read the small print (who does?) as she didn’t have her glasses with her at the time.

Hotels 37

Hotels Crisis Management How To Policies 37

Presspage

NOVEMBER 20, 2018

They no longer assign or write the same old press releases to send to the same media outlets. Whatever the content, this type of editor still shares articles or other media to show off the company in the best possible light. The rise of brand journalism has fundamentally changed the role of the newsroom managing editor.

Brand 60

Brand Branding Journalism Product Launch 60

Solo PR Pro

NOVEMBER 15, 2016

Today, professional communicators receive an onslaught of messages on how to drive messaging. From cave writing to messengers riding on horseback we continue to change how we communicate. Virtual reality will replace everything! Sounding the death knell on a communication tactic is as old as mankind and will likely never change.

Communications 40

Communications Newspapers Television Radio 40

Sword and the Script

AUGUST 1, 2017

The shelf-life of articles is shorter. How to Generate Media Referenceable B2B Customers with a Blog. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Human interest : does the article appeal to readers’ emotions?

Airlines 120

Airlines Exercises Fashion Print 120