Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Good media coaching goes beyond prepared messages; it can include on-the-spot strategizing on how to neutralize an uncertain or even negative scenario with disarming, non-defensive responses.

Media Training 282

Media Training Training Media Interviews 282

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Media Relations 98

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97

Meeting Media Training Automotive 97

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? The post How to Get Around Paywalls with Licensed Content appeared first on Critical Mention - Media Monitoring.

How To 90

How To Journalism Radio Newspapers 90

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. I also knew that I needed to make this advice actionable as that is what many publications in the sector aim to do, so I needed to emulate this article style with my pitch. Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. How to secure media coverage through outreach. What is media coverage? Top tips for businesses. Media relationships.

Print 112

Print Trends Agency Brand 112

Remote PR Jobs

SEPTEMBER 25, 2023

If you don’t want your pitch to immediately make its way into your contact’s trash bin, learn how to time pitches to make the most impact. Ever read an article and think to yourself, “This would’ve been perfect to mention my client’s brand!” It’s easy to downplay the importance of timing in PR. Maybe, maybe not.

Pitching 130

Pitching Media Print Publicity 130

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 159

Software Tools Print Technology 159

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. The widget displays links at the end of articles under headings such as “You May Also Like." or ‘We Recommend’.

Media 103

Media How To Advertising Advertising 103

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. How to Knock on a Podcaster’s Door.

Company 113

Company Interviews Print Pitching 113

ZudePR

MAY 17, 2016

1: Read this data-driven recent article on BuzzSumo. Print it out. A version of this article first appeared as a guest post on MuckRack. The post Who Wants to Know How to Craft a Powerful Headline? What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs.

How To 60

How To Tools Writing Viral 60

Landis PR

MAY 28, 2024

The latest trend coming up in Denmark is “The four-day work week” where leading private companies have demonstrated how to reduce the traditional five-day work week and increase business results at the same time. Don’t expect to get any control over the final content in articles.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Shift Communications

MARCH 1, 2016

You see an interesting Mashable article on Twitter, you click, read, and get out. So, if you own a publication on your team, take a moment on a weekly basis to actually read everything on its site (or go old-school and pick up the print version). Quite often, we get stuck in a rut of reading the same beats and reporters.

How To 60

How To Media Interviews Pitching 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Doctor Spin

JANUARY 27, 2022

I don’t know if the pitch will result in a full-page article or not. I don’t know how many subscribers will forward that last newsletter. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’ll save that nugget of information for another blog article. Will our brilliant PR strategy work?

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Print circulation drops again. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Estimating PR software pricing. Keep in mind what’s included in terms of features (i.e.

Software 89

Software Print Tools SEO 89

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JUNE 29, 2015

Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. But I’m proud of their work and my role in making sure the articles touched on the same theme without becoming repetitive. I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882.

Meeting 78

Meeting Automotive Media Newspapers 78

Victorious PR

JANUARY 13, 2023

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! You have print, television, radio, AND online. With public relations, you are increasing your reach by the masses. Think about it this way.

Real Estate 52

Real Estate Publicity Television Radio 52

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Anything a client says could appear in a future article or news segment. Alleging Bullying and Racism, Prince Harry, Wife Megan Markle Leave Royal Family, Exile to California”).

Media Training 182

Media Training Training Interviews Media 182

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? In 2015, the Associated Press announced that a number of its original news articles were written by AI. Algorithms can take behavioural data from thousands of consumers and determine what they are buying, at what time, when and how. Yes please.

Trends 59

Trends How To Retail Google 59

Burrelles Fresh Ideas

MAY 21, 2024

It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. Content Authenticity Statement: 95% of this blog article was written by me, a human. After all, we’re all in this together! We can help! Click here to request a demo or to discuss your monitoring needs.

Employee 97

Employee Pinterest Resources System 97

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. These articles from The News Market and Inc.

How To 48

How To Media Print Real Estate 48

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

APRIL 1, 2015

From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand. Media mentions: if your brand has been interviewed in an article, video or podcast, include links. How to Build an Online Newsroom. What Goes on an Online Newsroom?

Print 120

Print Pitching System Video 120

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can even repurpose previous articles or posts by making it specific to an area or industry. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Collaborate.

Local 41

Local How To Skype Trade Shows 41