ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? Affordable Housing Finance does enjoy publishing bylined articles from industry experts.

Agency 120

Agency Real Estate Print Pitching 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 94

Pitching Print Measurement Report 94

Remote PR Jobs

SEPTEMBER 25, 2023

The Calendar Is Your Friend The humble calendar -- it’s a key ingredient to writing pitches that get published. Ever read an article and think to yourself, “This would’ve been perfect to mention my client’s brand!” If you’re pitching to print publications or big, national media, you’ll probably need a long lead.

Pitching 130

Pitching Media Print Publicity 130

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Doctor Spin

MAY 10, 2021

To be honest, I sort of feel an urge right now to write up a series of twelve articles with those exact titles and then just name the series “The PR papers” — as if they were the definitive articles on these subjects, haha. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Print 52

Print Instagram Writing Publicity 52

Prakkypedia

FEBRUARY 3, 2020

I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. A recent article in PR Daily elegantly described the patience and persistence that can be required. Are you interested in writing an opinion piece for media?

Pitching 98

Pitching Print Writing Media 98

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. Anne Stevenson. Senior Content Strategist.

Print 83

Print Fashion Writing Google 83

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 152

Software Tools Print Technology 152

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). To that end, read several of her articles and find a common thread. Bonus Tip: Be available.

Pitching 120

Pitching Customer Service Print Writing 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media? You should also become a regular reader so you get to know the types of content they write and leave thoughtful comments on their posts.

How To 120

How To Energy Print Mobile 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

PR Fuel

DECEMBER 21, 2021

In this article, we’re going to address everything you need to understand about press releases. These days, most people get their news from online sources instead of print or broadcast media. By doing this, you’re giving them free material that they can use in an article or on their website.

Engineering 52

Engineering Writing Web Google 52

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Beyond PR

MAY 11, 2016

Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Choose the best soundbites – as you would quotes for a print article – and write around those selections. Organize Your Script’s Elements .

Video 40

Video Writing Marketing Case Study 40

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. These forms of media tend to have a wide reach because their content is appropriate not only for their website or printed media but for social media, too. Distribute, Distribute, Distribute.

Radio 63

Radio Print Writing Consumer 63

Contently - Strategy

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. They expect our articles to dive deep into the technical details and the development process. Can you tell us what types of stories, trends or issues are on your radar now? Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Are they articulate? How available or responsive are they?

Leadership 83

Leadership Print Training Radio 83

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Social media posts. YouTube/Vimeo videos. Now I have to tackle these areas, too?

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. How many articles about the branding were published? Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. How do you choose what stories to cover? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. I also love writing. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

Travel 243

Travel Agency Social Media Print 243

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Follow her for links to informative articles and Q&A sessions details. Today, you can follow David for his speaking engagements, educational PR articles and industry news. Sarah Evans. prsarahevans. Shonali Burke. Annie Jennings. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93