ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. Pitching for contributed content like bylined articles can be tricky.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Hard news rules the day. Surfing the Cycle.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. The Metaverse is not a new concept; it is about 30 years old. How Soon is Now?

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. Instead, they’ll focus on crime and breaking news.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Apple (8.9K+ articles): Like previous years, Apple did not showcase at CES 18. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. So, it may well be simply a slow time of year for these companies.

Software 126

Software B2B Pitching Data 126

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. But what is Retsyn? Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 138

Government Survey Ethics Media 138

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. The larger the company, the bigger the expectations journalists will have of their digital newsroom.

How To 242

How To Survey Resources Social Media 242

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! Benefits of AP, Reuters and Bloomberg News: provide unparalleled visibility and credibility , amplifying the reach and impact of your press releases.

Financial 52

Financial Media Analytics Data 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Gen Z is the most skeptical and prefers to get their news via social media (especially TikTok). If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market.

Software 154

Software Tools Print Technology 154

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

Flack's Revenge

AUGUST 23, 2016

A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. Similarly, tech companies have “many contrasts and nuances” Yet the famous names conjure quick associations (e.g.

Brand 120

Brand Branding Big Data Technology 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Breaking: Journalists want to report news. The bar for relevance in certain categories, like her beat of cybersecurity, is high. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 118

Technology System Tools Government 118

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103