PRSay

MARCH 11, 2019

Brands are beginning to over-rely on data and measurement. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Business Wire

MARCH 20, 2018

Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools. While some reporters and creators use tools to monitor trends and story performance, other publications use in-house teams for these analytics. Buzzfeed looks at analytics and finds what is trending on the site.

Reddit 158

Reddit Media Analytics Trends 158

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 9, 2014

While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Dark Social: Antimatter to Viral Fixation. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page.

Viral 116

Viral Marketing Web Case Study 116

NewsWhip

JUNE 2, 2020

We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. They needed a tool guaranteed to deliver. “.

Case Study 78

Case Study Study Viral Data 78

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s aiming for podcasts to become a fifth of its output as a hedge against artist royalties.

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? How do you gain access to analytics?

Tools 136

Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 80

Social Media Trends Crisis Crisis Management 80

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. Agencies are often equipped with robust analytics tools, or at least a strong knowledge of how to use these tools, which can make the results of an influencer campaign easier to take a closer look at.

Agency 74

Agency Marketing Analysis Viral 74

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. They also mentioned a recently released Chrome extension that they say predicts content virality. I have long held a fascination for Newswhip. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

MAY 12, 2021

Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. to push real-time, actionable alerts to market-moving news as it breaks.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. It’s said that mediocrity is the enemy of success, and a ho-hum multimedia press release won’t get you the coverage you need to propel your content to viral. What a novel idea!” Pretty handy, right?

eBook 70

eBook Viral Conference Content Marketing 70

Communications Conversations

APRIL 20, 2018

A few of my favorites (yes, I am a data geek) include post volume, engagement rate – the measure of likes, comments and shares divided into total posts – and video minutes viewed (we produce a lot of video content at Collegis). . Ultimately, the goals your organization has is what determines the metrics you should be tracking.

Social Media 114

Social Media Media Education Analytics 114

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. ‘Not everything that counts can be counted and not everything that can be counted counts,’ once said a certain Albert Einstein.

Social Media 60

Social Media Strategy Media Survey 60

Buzzstream

MAY 2, 2024

Heat mapping and content analytics. Does Positional have analytics capabilities? I think like Google analytics for it, it’s definitely, it’s challenging. Even something like what should be simple in Google Analytics, like customer journey mapping is incredibly challenging, really hard to set up and hard to maintain.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. When a negative story breaks, is this something that’s really going viral? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ Even when these posts are self-promotional, the insights are stunning, as in “ Leveraging Your Video Analytics: Mining the Outbrain YouTube Channel ".

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. The company says integration with Google Analytics is on the product roadmap. You’ll only see one result with all the syndications nested underneath. Workspaces.

Tools 161

Tools Media Software Analysis 161

Waxing UnLyrical

JULY 26, 2018

In content marketing, these statistics can be in the form of website analytics, the actual behavior of website visitors, CRM analytics, etc. You didn’t know how to measure success. Then understand how to measure revenue that comes in from the campaign first. Figure out how you will measure them.

How To 66

How To SEO Content Marketing Data 66

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. This concept can seem overwhelming. Words like KPI and ROI can make anyone’s head spin.

Data 60

Data SEO Engineering Strategy 60

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

Brand 56

Brand Branding Instagram Community 56

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

AUGUST 8, 2016

These have helped me shift my PR habits toward a more strategic, measurable operation. Great Social PR isn’t possible without getting down and dirty with your analytics. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. And also… this amazing viral video.

Course 40

Course Local Creativity LinkedIn 40

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. We talk about aerosol nanometers of size for measuring aerosols. We talk about R rates. How does that change your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Beyond PR

AUGUST 4, 2016

Paying attention to analytics is the only way to figure out what is and isn’t working. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Note: Our dataset excludes LinkedIn shares, because LinkedIn has closed off their API from all third-party analytics tools.).

Financial 111

Financial Industry Report Insurance 111