ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. The convenience?

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The announcement also noted the company is adding analytics for Instagram messaging. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Cision

MAY 10, 2016

This includes established platforms (from Facebook, WeChat and Snapchat), next frontiers, such as virtual reality and smart devices (Amazon Echo, Apple Watch and Jawbone), as well as future connection points. Or, WeChat, which lets customers make and send payments. Don’t be afraid to move on when one of your channels becomes dormant.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Beyond PR

JULY 20, 2017

Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.

Communications 64

Communications YouTube Analytics Instagram 64

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively.

Instagram 100

Instagram Measurement Twitter Customer Service 100

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. PR pros and marketers should take advantage of their organization’s social media interactions.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JANUARY 7, 2020

You also have the ability to apply the analytics to the results in a sidebar. Here’s a look at the analytics sidebar: Agility provides a couple of different views here too. You can monitor Twitter, Facebook, YouTube and Instagram. 4) Analytics and reporting. sentiment analysis. media type breakdown.

Tools 82

Tools Comparison Media System 82

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!)

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

FEBRUARY 24, 2016

Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Delmondo: Primer for Snapchat Analytics.

Customer Service 40

Customer Service Employee Internal International 40

Landis PR

MARCH 14, 2022

If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

MARCH 5, 2020

Digging into your Google Analytics helps here, as you can figure out very quickly what is performing best. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. First of all, determine which posts gain the most engagement organically. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. The reason for this is simple.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us? Analytics solutions can be very helpful, so long as they give you the information that you want.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 11, 2017

Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. Further, the persistent questions of confidence and fidelity of analytics provided by the giants may open a window of opportunity for new entrants.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). Facebook and Google account for almost 60% of the online advertising market. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Do customer service on Snapchat? Texting and emailing are dinosaurs to them.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. So, I took a deep look at the strategy for each channel, especially before launching the corporate Facebook page. I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain).

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. PR adopts AI as a research and content tool.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Offer exceptional and empathetic customer service. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Journalistics

MARCH 24, 2015

Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. There are other reasons Facebook would be Strategic, but this is the main one. – what are you going to do with the information you gather from analytics tools?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

JANUARY 6, 2016

Check out these stats: Email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. McKinsey ). Direct Marketing Association ).

Retail 120

Retail Customer Service Software Mobile 120

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. The company says integration with Google Analytics is on the product roadmap. Similarly, Truescope build its own “wrapper” around results from TVEyes in their product.

Tools 157

Tools Media Software Analysis 157

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. This is all the more reason to believe good customer service is good marketing. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. They host regular Facebook Live Q&A sessions on various medical topics. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Pitch analytics The pitching analytics are where Propel really shines in my opinion.

Software 136

Software Pitching System Analytics 136

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100