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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates. We all experience this.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start.

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Customer Service in a Social Media World

Barokas

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., After all, good customer service is table stakes (or at least it should be).