PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020.

Interviews 60

Interviews Agency Industry Measurement 60

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. channeling our very talented Ketchum Analytics team). . I read (a lot!)

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. It’s important to analyze back-end and audience analytics to truly gauge how your target audience will respond to this person’s content. and media-ability (for interviews, product trials, events, etc.) Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. I found creative and intelligent people trying their best to deliver commercial success for clients.

Analytics 120

Analytics Agency Community Newspapers 120

Sword and the Script

NOVEMBER 3, 2020

The announcement also noted the company is adding analytics for Instagram messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 144

Instagram Technology Resources Employee 144

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. We took this as a signal that the PR business needed some solid education.

Tools 112

Tools Education Film Local 112

The Resolution Blog

APRIL 9, 2019

How important is it to have analytics access? Please get analytics access! For some reason there seems to be a guard for everybody who doesn’t want you to have analytics access. You can’t break a website or change anything with analytics, so why don’t you have access to them? Obviously Spin Sucks.

Marketing 120

Marketing Analytics Measurement Data 120

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Over time, refine your topic pillars based on the data and feedback collected.

How To 52

How To SEO Content Marketing Engineering 52

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

The Resolution Blog

MAY 24, 2017

We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Using the Myers-Briggs personality profiles, for example, people defined as “ Defenders ” are characterized by having excellent analytic and judgment skills. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. How do you gain access to analytics? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

SEPTEMBER 25, 2018

If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy. You must test your top candidate.

Writing 66

Writing Interviews Creativity Small Business 66

Cision

OCTOBER 22, 2015

Watch for major changes in numbers listed in your analytics and metrics. Ensure the person you choose won’t freeze in the middle of an interview or ramble off topic. Images: Nick Kinkaid , brownpau ( Creative Commons ). Use social listening tools to keep an ear on what the public is saying about the issue at hand.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? We interviewed the Neoman comms team to find out the secrets behind their success. Automated insight from excel spreadsheets? We love [link].

eBook 120

eBook Google Tools Analytics 120

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. Here are the analytics for one of my press releases for my company. Your analytics will tell you exactly how many people did exactly that. Images: jkfid , Okko Pyykkö ( Creative Commons ).

Measurement 120

Measurement Software Nonprofit Analytics 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Cision

AUGUST 25, 2015

Also, Periscope’s analytics allow you to find out more information on users’ preferences and interests and discover what is working well for you. GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. Images: Photo Cindy , macprohawaii , Jim Makos ( Creative Commons ).

Brand 120

Brand Branding YouTube Video 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. PR shares details and the press release, and offers an interview. So far in 2018, 101.9

How To 68

How To Pitching Report Interviews 68

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Third, the data analytics on the backend isn’t just for journalists. Looking for an agency partner that can both bring creative ideas.

Survey 103

Survey Report Media B2B 103

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)?

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Resolution Blog

DECEMBER 16, 2015

Anecdotally, one MD of a small agency recently bemoaned to me the inability to regularly ‘take a step back’, assess and evaluate how they work as an agency in order to optimize their ways of working, structure, creative planning, etc. The lack of reflexivity in PR is potentially a big barrier to innovation. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

Contently - Strategy

APRIL 1, 2024

Customer analytics can inspire the SEO content your target audience is looking for online. Ask to interview them about the opportunities or challenges they face related to your market and what they would like to learn. What do they want from it that it’s not providing? What are they happy with? Start there. That may seem apocryphal.

SEO 52

SEO Engineering Writing How To 52

Critical Mention

APRIL 26, 2019

JJ [Product Analytics] : Green. Matt: Creative freedom. Critical Mention is a media search engine, kind of like Google. It takes a lot of smart people to run the company and here are a few of their stories. Q: What’s your favorite color? Daniel [Sales]: Purple. Matt [Engineering]: Green. Eric [Marketing]: Blue. Josh: The team!

Engineering 88

Engineering Sports Analytics Google 88