Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings.

SEO 168

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

Agency 238

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. Shady agencies are using vague terms to not be transparent with clients.

SEO 78

Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

SEO 160

Why PR pros should be part of your SEO and social media teams

PR Daily

PR is, in youth speak, a search and social marketing hack,” says Chris Bartley , managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education, and PR agencies (@cambartley). And, this will increase your SEO.”.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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You’re the #1 SEO loser.

Shift Communications

This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Content Marketing Facebook Search SEO Social MediaOn Friday, September 24, Facebook rebooted its Notes feature.

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How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

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Conducting an SEO Audit Pt. 4: Competitor Research

Shift Communications

This series walks through the components of an SEO audit. The same holds true for SEO. You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts. Bear in mind not all content has to map back to your specific SEO keywords.

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Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. The post 4 Mobile SEO Problems That PR Pros Must Conquer appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Public Relations Search SEO

SEO 171

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising. SEO scares PR.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

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4 SEO tactics for content creators

PR Daily

is PR Newswire’s vice president of strategic communications & content, and is the author of the new white paper, “ New Agency Benchmarks for Demonstrating Value to Clients ,” and the ebook. This article was originally published on PR Daily in October 2014.

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Conducting an SEO Audit Pt. 3: Search Components

Shift Communications

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. Here are some of the major search components you should take a look at when undergoing an SEO audit: Current Traffic Sources.

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5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. 1: Blogs will help your SEO. Related: Your SEO Checklist: 4 Steps to Optimizing Your Website. There are a lot of lies in the SEO industry.

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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3 considerations when selecting a PR agency

PR Daily

Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. A PR agency that promises social media management. The same goes for any results an agency promises. “If How long has the agency been around?

Agency 169

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

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How to Align Your PR Strategy with SEO Trends

5W PR

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. 2018 will push PR agencies to release more high-quality and long-form content.

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4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. But it had several advantages other than SEO.

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How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Why wouldn’t you want your agency to test things out before spending your money? Working with an agency that is constantly testing new tools seems like a really good idea.

Agency 171

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. SEO Tip #3: Maintain a Blog.

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Facebook SEO and Post Search: What it Means for Brands

Shift Communications

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This week, Facebook enabled the ability for everyone to search posts.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Can your agency bring big ideas and execute? Many of the posts published here are heavily weighted with surveys and reports.

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Search SE

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

SEO 81

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing.

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Game, set and match: Avoiding a balls-up when running a new agency pitch process

PR in High Definition

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. What did the agency achieve?