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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

Agency 171
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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136
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Finding the Inspiration to Pitch

PRSay

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. So many pitches come across like a robot wrote them. Not these winners. A real appeal.

Pitching 164
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SEO in 2019 [Guide]

Ronn Torossian

paper printed his obituary while he was in London travelling. Noted author Mark Twain is said to have given that response after a U.S. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The outlook for […].

SEO 150
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Travel is up, and so is dining out. The online survey of 2,046 U.S. Fun is healthy. Have fun with fun.

Consumer 163
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Behind the Headlines with Suki Mulberg Altamirano

Cision

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97