ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Publicity 52

Publicity Brand Branding Reputation 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. a webinar with third-party expert, and a tiny pitch at the end. perhaps there is a PPC campaign supporting the white paper or product demos. Can your agency bring big ideas and execute on them? These are all tried and true fundamentals.

Content Marketing 92

Content Marketing Marketing B2B Engineering 92

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. It’s not a sales pitch or creative that feels like a traditional commercial. What do you hope to accomplish in your new role as general manager of Citizen Relations? What is the most important lesson you’ve learned throughout your career?

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. Set the agenda. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Can your agency bring big ideas and execute?

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

DECEMBER 14, 2016

The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company. We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Have a great but technical white paper? It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Realistic goals and metrics are at the center of that effort.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. Working in an agency gives you access to so many opportunities. For example, she’s one half of a Minneapolis/St. She’s a former media member.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 37% white papers. Use a link as validation in future PR pitches. Can your agency bring big ideas and execute? 33% research reports.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! View our White Paper!) Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers. Let’s get the PR team on the horn.”. Preorder now!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

FEBRUARY 18, 2017

Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. Looking for an agency that knows how to align with sales? The hard sell on a native ad is like making a marriage proposal on a first date. Perhaps we’re getting there….

B2B 67

B2B Marketing Advertising Advertising 67

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. On a symbolic level, a brand is a business’s personality—the characteristics customers think of when they think of the business,” continues Ken in his white paper.

Report 40

Report Media Television Radio 40

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

B2B 117

B2B Marketing Survey Software 117

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 92

Survey Journalism Study Pitching 92

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. The blog Sword and the Script is now an agency: Sword and the Script Media, LLC.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Can your agency bring big ideas and execute? Tips for converting subscribers: Keep the focus on the audience.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 years working on the technology PR team. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. Is your agency bringing creative ideas to the table?

Content Marketing 71

Content Marketing Social Media Marketing Media 71