Agency Pitching Storytelling White Paper 
ImPRessions - Crenshaw Communications
JUNE 20, 2019
The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy. Brand perception audit. Leadership events.
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences.
Sword and the Script
NOVEMBER 18, 2017
This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Can your agency bring big ideas and execute?
Communications Conversations
DECEMBER 5, 2019
She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding.
Cision
FEBRUARY 17, 2016
Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. What’s the biggest lesson you learned from your first position?
ImPRessions - Crenshaw Communications
JUNE 7, 2019
PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement.
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