Flack's Revenge

APRIL 4, 2018

John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO. Don’t bother sending the ICO white paper. So, emails, white papers, crazy fund raises don’t get John’s attention – what does work? Good luck with email.

Pitching 120

Pitching Report Conference Marketing 120

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Data Report 62

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers.

Enterprise 296

Enterprise Trends Journalism Resources 296

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get Cision’s free white paper now! It’s simple. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. That sounds a lot more like PR. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Avoid a sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Keep your pitch simple and get to your point straight away. But the process of influencer outreach is a delicate one.

Brand 120

Brand Branding Guidelines Pitching 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Cision

OCTOBER 6, 2016

But when you’ve pitched a journalist on a topic that you have strong, non-promotional content to support, you’re able to earn links directly to that content, which, in turn, allows you to start tracking the influence your PR efforts have on your lead funnel.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. a webinar with third-party expert, and a tiny pitch at the end. perhaps there is a PPC campaign supporting the white paper or product demos. an email about announcing the new product to customers or prospect.

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Being aware of the push-and-pull of pitching (responding to existing opportunities while also proactively advocating for experts) is only the first step.

Pitching 75

Pitching Media Leadership Examples 75

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Cision

FEBRUARY 7, 2017

Influencer outreach must start long before you send a pitch. Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Not all influencers will be open to a pitch on social.

Pitching 96

Pitching Social Media Resources Reputation 96

ISEBOX

JUNE 18, 2015

So, with the mix of music and PR swirling in my thoughts I decided to clumsily combine the two concepts on how public relations professionals can improve media coverage by pitching reporters. There are hundreds, if not thousands of public relations folks out pitching stories. Sounds “Easy Like Sunday Morning,” right? Well, not so fast.

Pitching 70

Pitching Publicity Tools Report 70

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on Relationships, Not Pitching. Although it’s possible to secure placement with an email pitch, Kerins suggests relationships are key to getting large placements; and they take time.

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

OCTOBER 1, 2015

You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. View this month’s “PR Starter Kit” white paper ! Want to brush up on more PR basics? Build your list. Contact information. Keep the list up to date.

Media 120

Media Pitching System Google 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs.

Blogging 120

Blogging Pitching Writing Content Marketing 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. They are not sales pitches, but rather discuss and resolve a problem by using examples.

eBook 66

eBook Video YouTube SEO 66

Cision

OCTOBER 27, 2016

It’s not a sales pitch or creative that feels like a traditional commercial. Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more.

Social Media 120

Social Media Pitching Writing Report 120

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Building Brand Awareness Once a brand identity has been established, the next step is to raise awareness and visibility among potential customers.

Brand 52

Brand Branding Reputation Crisis Management 52