ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. It’s probably the best resource for thought leadership about our business. As a bonus, they also offer it in Spanish. Morning Brew What better way to start one’s day than with a fresh cup of…news?

Company 203

Company Trends Case Study Crisis Management 203

Shift Communications

SEPTEMBER 8, 2017

SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning.

Healthcare 79

Healthcare Leadership Local Retail 79

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

OCTOBER 18, 2018

It’s a great problem to have and I would love to say this is all down to the superb leadership from Will and I but it isn’t, it is down to a committed and ambitious team that is constantly looking at new ways to build relationships for their clients. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. They hire high-powered PR agencies. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. They hire high-powered PR agencies. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. And if you’re looking to create your own podcast, then Prohibition is the agency for you! According to recent research conducted by YouGov, women make up only 17% of the UK beer market.

Brand 71

Brand Branding Marketing Retail 71

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Brand Branding How To 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. brands have been gearing up full throttle on PR and marketing communications campaigns. Have fun with fun.

Consumer 163

Consumer Brand Branding Marketing 163

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

AUGUST 22, 2019

The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users. Winning brands will have a sharp story, fine-tuned features and benefits and a continuous well of thought leadership, education and innovation as the CBD movement goes mainstream.

Brand 121

Brand Branding Retail Education 121

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. will soon name a new agency to handle public relations for its HSN brand. PR Agency appeared first on Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 136

Ethics Retail Instagram Twitter 136

PRSay

NOVEMBER 19, 2020

Amazon was named most often, by 6 percent of respondents, followed by a number of retailers such as Walmart and Target, and tech companies such as Zoom and Netflix. Eliott Maidenberg is managing director and partner at JIN , a digital influence and PR agency. In our survey, we asked U.S. Illustration credit: shutterstock ].

Communications 151

Communications Survey Enterprise Radio 151

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. At least not in the traditional sense. “At At the time, they had no messaging, no mission,” Ellen recalled.

Meeting 62

Meeting Course Retail Media Relations 62

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Retail: $75,000.

Survey 72

Survey Corporate Comparison Financial 72

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. It says that two-thirds of marketing shops have a leadership role in just one function: promotion. Can your agency bring big ideas and execute on them? He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 96

Survey Marketing Product Launch Analytics 96

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). That alone gets her on this list.

Agency 78

Agency Trends Social Media Local 78

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. 2015) recommends imagining your PR as having distinct wholesale and retail operations. At the retail level are your touch points, your outreach.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Placements with good quality (key messages, links, thought leadership, etc.) How to measure the impact of our work?

Analytics 60

Analytics Data-Driven PR Measurement Google 60

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Fuel

JUNE 26, 2020

Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure.

How To 52

How To Writing Guidelines Television 52

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. Regional Growth.

Mobile 60

Mobile Facebook YouTube Video 60