Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. A2: Why people do and DO NOT travel/vacation is important to understand first, then we can talk to them intelligently #measurepr.

Tourism 45

Tourism Travel Mobile Nonprofit 45

5W PR

MARCH 23, 2018

How Did You Get into Digital Marketing – Specifically SEO? Through all of this I started my own project, 570MENU , which is a restaurant and travel directory for the tourist attractions in Northeast Pennsylvania. It’s really an awesome experience working for a public relations company that offers integrated marketing packages.

Interviews 84

Interviews Agency SEO Google 84

MaccaPR

JUNE 12, 2024

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Employers used to go to market for talent and for clients essentially the same way.

Interviews 62

Interviews Brand Branding Employee 62

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. The world is growing smaller by the day and news travels around the globe more quickly than ever before. About Critical Mention. Media Contact. Critical Mention, Inc.

Internal 60

Internal International Television Radio 60

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Alumni networks.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Presspage

APRIL 11, 2024

Recognizing the market’s needs Presspage’s story started almost by accident. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market.

Enterprise 117

Enterprise Automotive Company Airlines 117

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PR in High Definition

JUNE 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth.

Internal 48

Internal International Company Local 48

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients. We’re diplomats. We’re consultants. We’re diverse.

Communications 95

Communications Internal International Travel 95

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. I have learned how to multitask.

Travel 120

Travel Agriculture Tourism Internal 120

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking.

Digital PR 62

Digital PR SEO Pitching Google 62

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event. This year it will home in on – what else?

Conference 156

Conference Privacy Advertising Advertising 156

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro.

Meeting 83

Meeting Radio Travel Television 83

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Only PR agencies communicate directly with the CEO and this is our undeniable advantage!

Meeting 98

Meeting Advertising Advertising Agency 98

PR in High Definition

APRIL 25, 2022

Indeed, the news has been filled with travel horror stories as recovering airlines struggle to deal with chronic staff shortages. Those travelling to outer galaxies seem to have had an easier journey. Although, there have been some exciting advancements in the electric vehicle market.

Airlines 62

Airlines Travel Twitter Social Media 62

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on.

Transportation 100

Transportation Meeting Newspapers Media 100

Maxim Behar

JUNE 12, 2024

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Maxim: I observe them only from the outside, as we do not engage in political marketing. Fake news is also part of our lives. What more could you want?

Ethics 69

Ethics Social Media Travel Newspapers 69

Flack's Revenge

JUNE 6, 2018

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time. I spoke with Doron Ish Shalom , Director of Program Development, and Pnina Ben Ami , VP Marketing.

Media 168

Media Transportation Enterprise Course 168

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 137

Storytelling Video Strategy Analytics 137

Maxim Behar

OCTOBER 17, 2021

The leading PR expert and CEO of the communication agency M3 Communications Group, Inc., Over the years I had met Lech Walesa dozens of times, I knew well the dialect he spoke, and the phrases he "fired" which were becoming iconic on the very next day and all international agencies quoted him in their headlines.

Hotels 52

Hotels Internal International Travel 52

The Hoffman Agency

AUGUST 10, 2022

By Kristin Greenfield, Intern. Shortly after, The Hoffman Agency contacted me. The tech space is a new one for me, but I did grow up in the Silicon Valley, and as the daughter of a semiconductor marketer, I’d like to think that I absorbed some semblance of understanding through osmosis.

Travel 36

Travel Storytelling Meeting Internal 36

Stephen Waddington

NOVEMBER 26, 2018

Costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her personal commitment to the industry. In February the North East agency owner and CIPR President launched a special edition to mark 70 years of the NHS.

Publicity 76

Publicity SEO Education Community 76

Critical Mention

APRIL 6, 2017

Over your international travels, which countries impressed you with their customer service and why? Based on your experience as a PR pro, marketer and influencer, what do you think are the key things that companies and agencies need to keep in mind when courting an influencer? Companies need to do their homework.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Cision

AUGUST 10, 2016

I got my start in advertising back when I was a high school senior and I took a job as an intern at Barber Martin, a full-service consumer agency in Richmond, VA. My four years with BMA exposed me to true agency life, late night creative sessions, big pitches, client demands and earning your stripes. Is there a downside?

Advertising 120

Advertising Advertising Consumer Travel 120

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62