Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. there was stuff for Snapchat, YouTube, Instagram etc. A lot of these conversations happen a bit too late.

Film 120

Film Instagram Sports Analytics 120

5W PR

MARCH 4, 2024

Songs & Podcasts We’re Listening to On Repeat Therapuss with Jake Shane – Jake Shane (AKA @passthatpuss on TikTok) sits down with celebs and friends on his new podcast for a deep dive therapy session based off his viral Instagram series “Tell Me What’s Wrong.” Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 78

Fashion Viral Trends Television 78

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. click any image for higher resolution) 1. They’ve got 4.5

Software 140

Software Pitching System Analytics 140

Konnect Agency

OCTOBER 2, 2019

Here at Konnect Agency , we win big for our clients every day. You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Tip from a social media agency : Give the reporter a shout-out as a thank you and tag them in your post! appeared first on Konnect Agency.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Stephen Waddington

DECEMBER 15, 2021

A whistleblower revealed that its Instagram service has been proven to promote poor mental health amongst teens. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. Here's the commercial.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 90

Software Pitching Measurement Enterprise 90

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency. The post Three Lessons Learned at the Teen Vogue Summit appeared first on Konnect Agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. View this post on Instagram A post shared by oldnavy (@oldnavy).

Agency 78

Agency Creativity Instagram Trends 78

5W PR

MARCH 4, 2024

Songs & Podcasts We’re Listening to On Repeat Therapuss with Jake Shane – Jake Shane (AKA @passthatpuss on TikTok) sits down with celebs and friends on his new podcast for a deep dive therapy session based off his viral Instagram series “Tell Me What’s Wrong.” Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 60

Fashion Viral Trends Television 60

5W PR

JANUARY 8, 2019

Today, media and influencers broadcast backstage beauty trends instantly via Instagram – And smart brands make those products shoppable the night of the show. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Even industry expos are evolving to cater to multiple audiences.

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

SEPTEMBER 2, 2022

They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. This is a great example of using media conversations to your advantage while actively contributing to the conversation too, and they received high engagements on Instagram! Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Insurance Insurance Media 62

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. The new feature allows users to identify some of the basics – mentions on Instagram, Facebook, and Twitter – and create the standard “graphs representing Share of Voice, Volume Over Time, Volume by Type, Volume by Social Source, and Sentiment.”.

Software 122

Software Technology Advertising Advertising 122

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. As with other platforms, Snapchats previews are heavily cross promoted, as brands let Instagram and Twitter followers know, for example, to head over to Snapchat for the exclusive.

Creativity 120

Creativity Retail Social Media Print 120

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

5W PR

JANUARY 7, 2019

If your fans won’t use Facebook or Instagram, for example, you are not doing yourself any favors by trying to build a community on those platforms. The post Using PR to Successfully Promote Your Next Big Event appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Create and Distribute Sticky Content.

Community 68

Community Web Radio Print 68

Stephen Waddington

MARCH 17, 2019

She’s the author of From Cascade to Conversation , managing director of employee engagement agency AB Comms and presenter of the Internal Comms Podcast. Both articles are so good you’ll want to print them out. ?? Don’t build your comms house on free land Facebook and Instagram suffered an outage on Wednesday. He’s spot on.

Communications 68

Communications Instagram Internal International 68

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? All business is the business of relationships.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. You can publish beautiful branded content via Instagram and Facebook. The Bigger Picture is a photographic and video agency in the North East of England. The best responses are rooted in listening, engaging and providing support to customers.

Brand 157

Brand Branding Travel Crisis 157

Konnect Agency

OCTOBER 27, 2020

Your public relations agency should be focused on securing media placements that drive to your direct to consumer website and online retail stores, this means targeting digital publications. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. – Lauren Newhouse.

Strategy 52

Strategy Brand Branding Retail 52

Konnect Agency

DECEMBER 2, 2019

While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July. Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. It’s the most wonderful time of the year!

Travel 78

Travel Agency Print Social Media 78

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Doctor Spin

JANUARY 8, 2022

Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency, please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ). The Generational Disconnect in PR. What should an organisation do? The outcome? Please do it now.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency , please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ). The Generational Disconnect in PR. What should an organisation do? The outcome? Please do it now.

Industry 52

Industry Web Wikipedia Education 52

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Don’t simply say, “Follow us on Twitter, Facebook and Instagram.” Instead say, “Follow us on Twitter, Facebook and Instagram @Brandname.” their value.

Social Media 120

Social Media Marketing Media Study 120

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What do you have planned for them?

Travel 120

Travel Agriculture Tourism Internal 120

Critical Mention

JUNE 24, 2017

Zignal Labs provides comprehensive media intelligence on audience reach, sentiment and issue-oriented share of voice, leveraging television along with data from print and online news outlets, and social platforms like Twitter, Facebook, Instagram and YouTube. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It Cover photo by Jerry Silfwer ( Prints / Instagram ). A good PR story is infinitely more effective than a front page ad.” — Richard Branson.

Print 52

Print Writing Creativity Ethics 52

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. In many ways, the immediacy of social is filling in the gap that traditional print used to serve. Influencer execution. Now, a word we’re all tired of hearing, “influencers.”

Social Media 60

Social Media Media Television Print 60