The Hoffman Agency

MARCH 4, 2024

After nearly three months, my internship at The Hoffman Agency has come to an end. The three accounts I worked on covered governance, higher education and the printing industry. The three accounts I worked on covered governance, higher education and the printing industry. Here are four in particular: 1.

B2B 41

B2B Print Government Agency 41

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. And any good agency will advise as to what is achievable for you. What is media coverage? Setting targets.

Print 112

Print Trends Agency Brand 112

Victorious PR

NOVEMBER 22, 2022

Victorious PR is an award-winning full-service PR agency that helps Impactful leaders and businesses be seen and heard to have a more significant influence on the world. Today, we’re happy to share that we’re listed among the leading The Manifest Top 100 Agencies in the world.

Company 52

Company Print Agency Meeting 52

5W PR

JANUARY 3, 2024

Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Cision

JUNE 8, 2017

broadcast, online, print, etc.). As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. This recent announcement yielded multiple broadcast and print stories. This then informs and enables the development of joint messaging.

Pitching 98

Pitching Agency Print Storytelling 98

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Identify what worked well and areas for improvement to inform future media planning efforts.

Media 78

Media Advertising Advertising Analysis 78

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. So many pitches come across like a robot wrote them. Not these winners. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. Contact Information. Company Website. Direct Contact.

Publicity 88

Publicity How To Consumer Print 88

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville. But as a client of that agency, we were kind of bound to help them at least explain, if not defend…and that was a real issue.

Ethics 90

Ethics Journalism Radio Television 90

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. Another way to score in a press interview, particularly with print or digital media, is to offer something of value.

Resources 149

Resources Media Interviews Comparison 149

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Vetted acquired by ITK Information Services. Propel raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Agility PR Solutions

NOVEMBER 11, 2018

Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted.

Social Media 68

Social Media Print Media Agency 68

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

PR in High Definition

MAY 22, 2024

Secondly, the regular person can only know so much about the event – information is a luxury. It seems that the Met Gala isn’t just an ode to fashion. Firstly, it exudes an obvious sense of glamour and mystery, which only a handful of ultra-high-profile people can experience. And this is purposeful, to allow the event to remain elusive.

Fashion 62

Fashion Reputation Technology Construction 62

Stephen Waddington

NOVEMBER 27, 2020

Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

5W PR

NOVEMBER 2, 2022

For millennials, a recommendation from a friend can be more effective than a print ad. A brand can also be authentic when it shares information about the authenticity of the ingredients and testing of its products. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Print Social Media Advertising 78

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Polaris

NOVEMBER 17, 2015

We developed several “story starter” ideas for Vineland, short, 200-word narratives with catchy headlines and interesting background information explaining how the research benefits Canadians. . • Why technologies developed for space exploration impact growing practices on earth.

Agency 100

Agency Newspapers Radio Interviews 100

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. There are both free and paid press release services that will distribute your press release to various news agencies. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. That’s understandable. Public relations firms differ in a thousand ways, it seems.

Radio 78

Radio How To Public Affairs Print 78

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. They didn’t have a lot of PR experience, but knew it could be a revenue center for the agency, and they entrusted me to handle that,” he says. In fact, he hadn’t even intended on working in PR.

Meeting 131

Meeting Radio Sports Telecommunications 131

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. An experienced press release agency can ensure that both the creation and distribution of your press releases are handled effectively and professionally, giving you the biggest bang for your buck.

Advertising 95

Advertising Advertising Writing Product Launch 95

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Monitor properly During a crisis, it's vital to keep track of the informational field, monitoring the content in which a company or a person was mentioned and its dynamics. Online monitoring services provided by specialized agencies will help you do that. A communications manager or a reputation expert plays the most crucial part here.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. This may be a time to decide whether to hire, outsource, or retain a marketing agency. Don’t forget to be flexible!

Marketing 68

Marketing Resources Advertising Advertising 68

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Victorious PR

FEBRUARY 6, 2023

Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. When you get media coverage, a large number of people all around the world have access to information about your business. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. How much information do you want to see? If I’m working directly with an agency, it’s a bit more joined up.

Film 120

Film Instagram Sports Analytics 120

The Hoffman Agency

FEBRUARY 14, 2024

Activate multichannel reach and exposure In a market where the presence of traditional print media is dwindling and attention spans are shortening, foreign companies entering China must leverage new digital channels and adopt an integrated communications approach.

Local 36

Local Government Banking Policies 36