Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. An experienced press release agency can ensure that both the creation and distribution of your press releases are handled effectively and professionally, giving you the biggest bang for your buck.

Advertising 104

Advertising Advertising Writing Product Launch 104

Polaris

NOVEMBER 17, 2015

We developed several “story starter” ideas for Vineland, short, 200-word narratives with catchy headlines and interesting background information explaining how the research benefits Canadians. . • Why technologies developed for space exploration impact growing practices on earth. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. I always want to represent brands that will positively reflect back onto my brand or agency. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted.

Film 120

Film Instagram Sports Analytics 120

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. What are the benefits of digital PR? Integrating other areas of online marketing for greater brand messaging.

Digital PR 62

Digital PR Brand Branding SEO 62

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. So Much Data.

Report 81

Report Data SEO Analytics 81

5W PR

APRIL 9, 2019

And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. It can cost money and time to creatively come up with a way to connect. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Consumer 60

Consumer How To Advertising Advertising 60

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Or a correction be issued if it is in print. Myth #1: PR is too expensive for my brand.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Better inform your audience. inform audiences, promo film, personal connection, next company event. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum.

Travel 120

Travel Agriculture Tourism Internal 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. Pop along with your parrot and he could soon be a west end superstar! With a superstar salary to boot!”

Print 78

Print Course Fashion Storytelling 78

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. So Much Data.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Cision

APRIL 12, 2016

Absorbing all the information I can on the subject matter before I even think about sending a pitch. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. Staying informed and cultivating a well-rounded perspective is more important than ever. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Now Red Wing Shoes’ website is highly informative, with lots of content.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

DECEMBER 20, 2016

By providing correct knowledge and information, you take away the rumor mill and word of mouth. You are welcome to download and print out the crisis communications chart above and freely distribute it, unaltered, wherever you choose, under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives 2.0 US License.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven is just that—information drives the direction, moves us forward. But creative thinking is the fuel. How very square.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. Additionally, it’s not all about Facebook anymore.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

JUNE 15, 2016

With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action. But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue!

Community 40

Community Facebook Writing Local 40

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. How the Most Successful Creatives Read. Print them off. Over the past few years I’ve retrained. How to Read More.

Blogging 75

Blogging Print System Sports 75

Stuart Bruce

JUNE 24, 2015

In fact a key difference between marketing and PR is that PR’s job is often to give people the information they need and want even if it is uncomfortable, rather than marketing’s which is to give people what the company wants to give them. Back to the future of PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176