Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s no secret that people do what’s measured and rewarded. If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 183

Trends B2C Video Measurement 183

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The Challenge. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! For more than two decades, we’ve managed to establish our award-winning team as one of the best in New York’s PR industry and, eventually, all over the world.

Industry 88

Industry Enterprise Fashion Financial 88

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The Challenge. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The Challenge. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms.

Agency 117

Agency SEO Groups Energy 117

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. All have been named as finalists. .

Analytics 156

Analytics Leadership Measurement Technology 156

Konnect Agency

APRIL 24, 2024

This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way. Leverage technology to enhance the attendee experience.

Product Launch 52

Product Launch Transportation Measurement Examples 52

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

JANUARY 17, 2024

This industry operates in the shadows, dealing with matters of human lives and national security. That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Looking for an influencer marketing agency? Notable clients include St.

Agency 52

Agency Marketing YouTube Video 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Dates: September 3-6, 2019. Location: Cleveland, Ohio.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

Inbound PR

JUNE 18, 2020

That’s true, I believe, for the following reasons, which I’ll circle back to and discuss in a bit more detail: The author sets a detailed course for the future of PR that aligns with the thinking and capabilities of the relatively few genuinely progressive agencies, as well as with the needs of forward-looking clients.

Industry 62

Industry Creativity Measurement Course 62

Prowly

JANUARY 31, 2022

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

Measurement 223

Measurement Trends Technology Report 223

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. What’s bad for digital content providers is also bad for the PR industry. PR is more measurable than ever. Technology helps it scale. Ad blocking cuts revenue for digital publishers just when they need it most.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change. And this year was no exception. We can help!

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. Overworked and underpaid Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Agencies are often asked to include competitive comparisons in reports.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86