Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? The technology focus is also very timely. Artificial intelligence (AI) in particular can seem scary.

Technology 98

Technology Data Analysis Internal 98

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results.

Technology 88

Technology Publicity Banking Newspapers 88

Cision

SEPTEMBER 12, 2017

Companies in technically savvy industries are also more likely to value the potential of earned media. Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Pursuing industry rankings. The post Measuring the Value of Earned Media appeared first on Cision.

Measurement 223

Measurement Media Financial Technology 223

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 174

Trends B2C Video Measurement 174

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! For more than two decades, we’ve managed to establish our award-winning team as one of the best in New York’s PR industry and, eventually, all over the world.

Industry 88

Industry Enterprise Fashion Financial 88

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Cision is the major technology player that backs up earned media instead of paid and owned. Three Ways LiveRamp Benefits Cision Clients.

Measurement 185

Measurement Media Data System 185

Onclusive

DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Comparison Software Enterprise 370

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Media Relations (55%).

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. They’re not infatuations, but rather lasting relationships that make our work lives better.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 2: Evaluate the alternatives. Step 3: Clarify the benefits. Sara Eberle.

How To 396

How To Measurement Data Writing 396

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 85

B2B Marketing Measurement Social Media 85

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Newswire There is a sense in the industry that things have changed and we don’t need the press release anymore.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

MARCH 3, 2022

One of my duties as manager of Conferences, Awards, and Employer Branding is to provide guidance on which of the numerous B2B industry conferences are most relevant and worthwhile for a client’s particular PR needs. It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329