The Hoffman Agency

AUGUST 26, 2021

When I first began college at the University of Oregon (UO), I thought I was going to graduate with a degree in education. Both my mom and grandma are amazing elementary school teachers, so I have been around educators my whole life. This is where my passion for public relations (PR) was born.

Agency 36

Agency Education Storytelling Internal 36

PRSay

FEBRUARY 3, 2023

She was part of the team that transitioned two State Departments and several small agencies into the new Georgia State Department of Human Resources. This program was implemented by child support agencies in more than 30 states. Her public service centered on children’s issues and PR education.

Public Affairs 78

Public Affairs Government Journalism Banking 78

5W PR

MAY 22, 2023

The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Education and Training Staying current with new research is crucial for credibility in the health industry.

Industry 88

Industry Reputation Education Training 88

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

The Hoffman Agency

MARCH 4, 2024

This year, the French office of The Hoffman Agency took part in the Viens voir mon taf operation. It’s a platform that puts caring companies in touch with 3 rd year of high school students from priority education groups to help them find their dream job. What’s Viens voir mon taf ? In one word, I would say: Incredible!

Journalism 36

Journalism Television Exercises Education 36

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s conference boasts a particularly impressive lineup of speakers. . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. I did some freelancing and eventually started at AN!

Automotive 86

Automotive Report Meeting Radio 86

Stephen Waddington

APRIL 6, 2022

These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong.

Storytelling 69

Storytelling Crisis Management Internal International 69

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. and around the world with over 185,000 alumni.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 72

Publicity Ethics Training Education 72

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Onclusive

JANUARY 25, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Hashtag: #PRWeekAwards.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. It’s more useful to think about persuading and educating rather than selling. PR agencies are always looking for good writers. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Agency 113

PRSay

NOVEMBER 7, 2019

Get a good education. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. Rachel Hedstrom, APR, is a senior consultant and director of content with The Gentry Agency , an award-winning boutique public relations agency in Dallas.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

PRSay

FEBRUARY 20, 2019

The exact center of the eclipse’s path of totality was set to land at the company’s World of Energy facility at Oconee Nuclear Station, a 14,000-square-foot science education hub in Seneca, S.C. Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question.

Energy 103

Energy Case Study Education Guidelines 103

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. Educating clients. The post Major Challenges in Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Marketing 68

Marketing Policies Privacy Education 68

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? Educate yourself, and educate yourself some more. A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S.

Film 149

Film Real Estate Banking Financial 149

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. We have a dozen or so values that our agency lives by and when we don’t live by them, we talk about it, we address that.

Ethics 105

Ethics Data Training Agency 105

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. This quest for agency experience landed me with The Hoffman Agency. Precisely, it was a happy ending. Next, I decided to give entrepreneurship a whirl.

Internal 36

Internal International SEO Storytelling 36

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Stephen Waddington

MARCH 24, 2020

Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. Over bacon and eggs, Roger impressed on me the opportunity for professionalism in public relations, and the need for robust educational and a professional competency framework. Steve and I built and sold two agencies.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

PR Conversations

JULY 30, 2014

Consent for the use of the Bernays name was given by Anne Bernays , daughter of the controversial character who is a successful novelist and writing instructor at the Nieman Foundation for Journalism at Harvard. A ban by the Croatian government on state use of services provided by PR agencies. An ongoing economic recession.

Communications 104

Communications Education Study Fashion 104

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Today, content marketing is guided by the same editorial principles inherent to effective PR for decades: trust, education, utility, and in some cases, entertainment. Give our services a try.

Publicity 119

Publicity Marketing Content Marketing Software 119

Stephen Waddington

OCTOBER 14, 2019

At least it did for this agency leader and middle aged white man. has been exploring in her work on women in journalism. As issues such as chauvinism, education and stereotypes fall away new ones arise alongside the enduring themes. It’s a theme that Topi? She believes the same issues apply in advertising and public relations.

Leadership 89

Leadership Study Journalism Education 89

Shift Communications

AUGUST 29, 2023

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. Vertical education and demand Our data showed people are eager to learn more and that press are interested in real-world use cases.

Survey 60

Survey How To Storytelling Corporate 60

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on. By Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. I won’t sugarcoat the adjustment to agency life — it has been challenging, but I’ve also learned and grown more in these two short weeks than I have in my entire life. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Her work led the agency to grow net revenue by more than 80 per cent.

Google 120

Google Analytics SEO Comparison 120

Communications Conversations

JANUARY 12, 2015

This is a common lament among agencies and corporations. 1: Journalism jobs continue to disappear. 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world. You know, I take a lot of shots at academia and its focus on a liberal arts education.

Journalism 60

Journalism Writing Trends Local 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97