Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]
Sword and the Script
APRIL 16, 2024
That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. B2B technology products tend to be complex.
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