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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. B2B technology products tend to be complex.

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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

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PR Students and Student Journalism: A Match Made in Communications Heaven

Culpwrit

I mean, do we really need to write an… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven. The post PR Students and Student Journalism: A Match Made in Communications Heaven appeared first on Culpwrit.

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Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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The Intersection of AI, Fake News, & Racial Bias | Business Wire Blog

Business Wire

Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias. In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries.

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