Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

Agency 171

Agency Energy Travel Government 171

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. Any one is the basis of a solid agency proposition. Agency holding groups have spent the last three to four years consolidating acquisitions and transformation, and have only been acquiring agencies to plug portfolio gaps.

Agency 78

Agency Healthcare Retail Travel 78

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). In short, what’s their marketing story?

Education 52

Education Marketing Conference Agriculture 52

Stephen Waddington

AUGUST 22, 2018

The next job is education and enforcement. The move resulted in the agency closing. My agency, Ketchum is a member of the PRCA, and I’m a personal member of the CIPR. The next challenge is education and enforcement. Industry associations rightly put ethical training at the forefront of their educational efforts.

Ethics 95

Ethics Education Internal International 95

5W PR

NOVEMBER 3, 2019

For Garcio-Brito, the training and education to best prepare herself for her job is never ending. While some may reach a certain executive level or obtain a promotion and feel as if they are at the top of the food chain, the reality is that our world changes quickly and there is never a lack of opportunity for education.

Education 68

Education Training Sports Software 68

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

The Hoffman Agency

APRIL 27, 2021

After establishing a Diversity & Inclusion committee and ironing out some initial goals, we understood that the first step toward enacting any sort of change would be education. Educating ourselves meant addressing our biases, listening carefully, and accepting that mistakes and redirections would be a necessary piece of the process.

Education 36

Education System Agency Employee 36

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Agility PR Solutions

JUNE 21, 2023

They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. In public relations and marketing, client case studies are a powerful tool.

Case Study 160

Case Study Study Writing Education 160

Karen Freberg

MAY 25, 2019

This is what I wrote in the post back in 2017: Propose an Educators Summit for Cannes Lions. You see veteran professionals and young professionals, but you really didn’t see educators. There is a big focus here for education and mentoring at Cannes Lions, which is fantastic. The rest is history!

Education 50

Education Case Study Meeting Creativity 50

Barokas

AUGUST 28, 2018

By working in such different sectors, I was able to gain a better understanding of my career goals and realized working at a PR agency was the best place to launch my career. The post College Educated, She Graduated…. O pen up the door for yourself and work to expand your professional network. I never did…whoops!

Education 60

Education Interviews Pitching Industry 60

Bianchi Biz Blog

JANUARY 7, 2021

It would educate the North American automotive market about the value, benefits and advantages of working with Company B, and it would help open the doors to the automakers’ Purchasing Department for B’s sales force. Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time.

Agency 96

Agency Automotive Company Mobile 96

The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. Our job, as PR professionals, is to educate our clients on best practices when engaging with global correspondents like Brenda.

Local 36

Local Agency Government Travel 36

Communications Conversations

FEBRUARY 11, 2022

And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. Bottom line: Creative agencies need to get over themselves and focus A LOT more on the digital/social executions for campaigns.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Spotlighting financial literacy initiatives PR campaigns can highlight financial institutions’ dedication to financial education.

Consumer 78

Consumer Financial Ethics Banking 78

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape. Looking for an experiential marketing agency?

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Inbound PR

MARCH 13, 2018

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 17 Must-Know Facts About Social Media & Digital Within PR Services & Education.

Education 62

Education Social Media Media Digital PR 62

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. The first step is education. Agencies should shape their policies to attract a diverse pool of applicants for open positions.

Employee 156

Employee Community Groups Interviews 156

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Maxim Behar

JUNE 20, 2022

Maxim Behar has been recognized as one of the most prominent motivational speakers from around the world by the Turkish agency Tan?nm?? lar, which brings together global professionals and leading PR experts in the fields of education, medicine, finance and economics.

Agency 52

Agency Conference Internal International 52

ImPRessions - Crenshaw Communications

MAY 10, 2023

CC partner and ChatGPT advocate Chris Harihar sees it as a powerful educational tool, albeit one to be used very carefully, and with human oversight. Our agency founder, Dorothy Crenshaw, explains that the latest iteration is smarter and promises much more. So, what does ChatGPT mean for the future of PR?

Publicity 410

Publicity Retail Tools B2B 410

The Hoffman Agency

AUGUST 26, 2021

When I first began college at the University of Oregon (UO), I thought I was going to graduate with a degree in education. Both my mom and grandma are amazing elementary school teachers, so I have been around educators my whole life. This is where my passion for public relations (PR) was born.

Agency 36

Agency Education Storytelling Internal 36

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

5W PR

MARCH 28, 2024

Financial education Financial PR initiatives can be designed to demystify complex financial concepts and products for the public. Press releases, thought leadership articles, and educational content creation campaigns can make tough financial topics easy and informative.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

MARCH 15, 2024

Don’t just stop there, share educational content about cybersecurity risks and best practices. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust. Team up with cybersecurity experts, not just as consultants, but as allies in the communication game plan.

Publicity 146

Publicity Construction Data Crisis Communications 146

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Instagram Journalism 284

Karen Freberg

DECEMBER 11, 2017

I am actually doing a presentation on this very topic for the Australian Communication and Public Relations Education Seminar series about how professors can embrace to become their own micro-influencers tomorrow (well, it’s going to be Wednesday down in Australia). How can educators become their own micro-influencers?

Education 41

Education Energy Community Brand 41

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. This is related to previous point about education. There is no barrier to entry to working in public relations. Training schemes in practice are limited.

Publicity 167

Publicity Ethics Training Education 167

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51