Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week.

Google 60

Google Wireless Digital PR Meeting 60

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Google announced that a new Panda update is underway now. Invest in Optimization.

Marketing 100

Marketing Strategy Resources Employee 100

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., It’s more of a journey.

Agency 59

Agency Internal International Meeting 59

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some like to go a different route to find interested journalists and seek websites or articles via Google search. So, continuing our farming example, let’s perform a Google search for farming news. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

JUNE 28, 2021

Many times, companies have experienced various marketing campaigns or promotional channels that didn’t work out positively, which made them see those efforts as a waste of effort and money. When companies experience such things, it usually leads to them finding different options to try for achieving their marketing goals.

Analytics 88

Analytics Tools Data Google 88

The Resolution Blog

JULY 20, 2015

How many times have you plucked up the courage to ask the digital team your question and started it with 'This is probably a stupid question but.' If we can't answer the question we'll be inviting our digital PR friends in to help answer too. Her work led the agency to grow net revenue by more than 80 per cent.

SEO 120

SEO Training Education Digital PR 120

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. Prior to working in PR tech I spent 14 years in digital PR and specialised in SEO-PR for major European brands.

SEO 120

SEO eBook Data Measurement 120

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. The opportunities for amplification are endless. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you.

Social Media 75

Social Media SEO Media Local 75

5W PR

APRIL 16, 2020

That said, it’s easy to confuse the two when devising a digital marketing strategy. Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. Remarketing. Four hours later, Joseph finds an email in his inbox: “Oops, you’ve left something behind!

Google 88

Google Web Instagram Tools 88

Landis PR

FEBRUARY 5, 2024

Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. This is true. Based in the Washington, D.C.,

Blogging 99

Blogging Leadership LinkedIn Google 99

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It was like being at digital marketing finishing school but my lecturers were world leaders in their field.

Digg 104

Digg SEO System Reddit 104

Landis PR

SEPTEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Landis PR

JULY 10, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight.

Journalism 52

Journalism Training Consumer Tools 52

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

B2C 62

B2C How To B2B Product Launch 62