Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Crisis Communications. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Article: Communicators more valued than ever before (PR Daily).

Survey 129

Survey Communications Measurement Internal 129

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 256

Conference Content Marketing Marketing Internal 256

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry.

Community 52

Community Education Leadership Guidelines 52

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. We can help!

Pitching 94

Pitching Print Measurement Report 94

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Crossing over from broadcast media to PR. He said to me, ‘Well what’s in it for you if I come to your agency?

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives.

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Victorious PR

FEBRUARY 4, 2023

PR Builds Visibility With a trusted public relations team, your brand will have more visibility and personality to build that trust with others. PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public.

Reputation 52

Reputation Publicity Real Estate Social Media 52

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! They put on their cape of communication every day to take their clients to new heights with their extraordinary abilities and powers. Want to join the follow PR superheroes here at The Hoffman Agency? Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? However, start by engaging with those online who are already talking about your industry.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of lawyers, you pay more for someone with 20 years of experience and solid results; in communications and PR, it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? Access the risk.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Mindful Marketing

JULY 15, 2015

This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

MARCH 25, 2017

At first, Richard Edelman sets this up as troubling news in a piece titled, The PR Industry at the Crossroads : “The business models going forward do not envision PR as a stand-alone, but rather as part of the supporting cast attempting to make the most of the star performer: advertising-led creative.”. If not, give our services a try.

Publicity 80

Publicity Crisis Construction Study 80

5W PR

AUGUST 29, 2018

The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. The underlying lesson here is that time is always a factor in media relations and public relations, and it should never, ever be discounted or taken for granted.

Crisis 88

Crisis Data Consumer Agency 88

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. Most PR agencies will arrange interviews for their clients that cover a specific selection of topics and questions. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

Shift Communications

FEBRUARY 25, 2019

We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts. Luckily, in our world we have it much easier. If so, share with us in the comments section below! Taylor Gallagher.

Crisis 140

Crisis Travel Pitching System 140

Burrelles Fresh Ideas

JANUARY 2, 2024

. > Maximize your PR results with our media outreach planning, media monitoring, and media reporting services! CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 84

SEO Mobile Engineering Ethics 84

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. It’s widely accepted that a proactive approach to reducing harm is more effective than a reactionary approach when dealing with a crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. And when you add politics to the mix, it’s like throwing oil on the slope, too. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” What industry the person specializes in… Really, nothing special at all! Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Sizing up or prioritizing responses in crisis communications. Good PR agencies usually ask new clients for a list of top competitors.

SEO 64

SEO Tools Engineering Web 64