Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

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Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Stick to industry protocol. The pandemic is understandably causing widespread panic—and subsequent haste—in many industries. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. >>> Can your agency bring big ideas and execute? Are exclusives still useful in media relations?

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. Locate and identify the bloggers who best fit your industry or product lines.

5 media relations tips for your next industry conference

PR Daily

Industry events are great opportunities for education, networking and inspiration. However, they also present a lesser-known benefit—the chance to meet journalists who are key to your industry and to pitch your organization for coverage. In case you’re new to media outreach, industry events are the perfect occasion to get your feet wet. They present a natural angle to break the ice with journalists and a defined set of media contacts to tap. MMI Agency.

4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.

Making Media Relations Connections

Shift Communications

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin. Less media to build relationships with and constant turnover.” Media does not want outside input.” Media relations isn’t sales.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) In many cases, your agency or communications staff will have relationships with the key journalists in your niche.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Reasons for Hiring or Firing an Outside Agency. Media Relations is Hard and Getting Harder.

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6 ways to solidify your media relations

PR Daily

How can we improve media relations? It begins with PR pros’ getting acquainted with journalists’ work in industries relevant to their clients and with reporters’ respect for their PR counterparts’ role in managing that relationship. Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. It may sound creepy to learn that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We searched for the most talented and creative campaigns across a variety of industries. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Global Media Relations.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

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How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Along with earned media visibility and recognition, awards build credibility and authority. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Your PR agency or team should keep a database of relevant awards programs. Marketing Media Relations PR Social Media

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. He needed PR help and wanted to know if my agency would work with him. Media relations is just a tactic. We public relations professionals know we're not miracle workers, but business leaders believe all we have to do is make a phone call and—voila!—they're Our industry hasn't taught them differently.

How the PR industry has changed in the past 25 years

PR Daily

From starting out working the reception desk to cultivating his own global communications agency, Philip A. RELATED: Showcase your powerful CSR campaigns, projects and initiatives ]. Nardone: I started as a receptionist at a PR firm, and while I always knew I wanted to start my own agency, I never imagined it would grow to the scale we’ve accomplished 25 years later as a mid-sized independent firm. Ragan Hall of Fame honoree Philip A.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July. Strayer Success, Ogilvy Public Relations.

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Using general industry or national news topics as a jumping off point is a great way to weave in your client’s perspective and join the conversation. So, if your team isn’t already conducting daily industry scans, start immediately. Media Media Relations News Pitching Public Relations

3 missteps that can kill your media relations efforts

PR Daily

Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. PR pros should follow a similar strategy when it comes to media outreach. If you’re having trouble thinking beyond typical news or industry-specific sites, tools such as BuzzSumo can help you find what websites (and even better, which writers) are publishing the most-popular articles on social media based on keywords.

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. Size changes how members of a group relate to one another. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. The giant agency can afford to lose you.

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The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. Instead, organizations across industries are adopting more flexible work arrangements and integrating them immediately.

5 PR industry father figures

PR Daily

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.”. He used a blend of psychology and media savvy to influence public opinion.

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective. Here are some things to keep in mind for an agency rep who needs to balance client loyalty with objectivity.

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6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. PR agency questions: To ask or not to ask? Some companies look to an industry standard of budgeting 10 to 12 percent of gross annual income for marketing, including public relations.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Media relations isn’t just harder, it’s beginning to sound like a sparring match. The Intersection of Bias, Ethics and PR Stunts in Media Relations.

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Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.