Crisis communication takeaways from Andrew Cuomo

PR Daily

Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. Here are five keys to his communication success: Start with data.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens.

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6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020. When it came to the many media-relations honorees, there was much to be serious about. Aflac, “Best Media Pitch”.

PR agencies must look inward amid race to counsel brands on climate

PR Daily

The short answer is no,” says Eric Yaverbaum, president of Ericho Communications. “It’s So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Hello, communicators: . Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. Consider the ways you can also share helpful information that subtly tie to your brand offerings on your social media profiles.

For PR pros in a crowded news environment, focus on the ‘why’

PR Daily

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings. Explore media angles outside of the obvious,” Daher adds.

3 common #PRFails that journalists want you to stop right away

PR Daily

This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. With earned media being given the same weight as technical SEO, you need to learn to do it right. It staggers me how some PR agencies not work.

5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

PR Daily

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’. RELATED: Join us for our Clubhouse for Communicators Webinar ]. Torossian is seeing double when it comes to growing agency revenues.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond. The same is even more true for media professionals.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

How business acumen helps set meaningful goals and objectives

PR Daily

For communications and public relations professionals, it also often means rounds of revisions, justifying requests for budget and resources and explaining how the projected ROI will support the business. Creativity is at the heart of communications and public relations functions.

With NFT, finally a crypto product with a clear PR application

PR Daily

Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked. But for the most part, communicators have not cashed in on the viral interest in cryptocurrency tech.

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How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? RELATED: Enter Ragan's Workplace Wellness Awards to earn recognition for your healthy workplace ].

5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. The social media account isn’t filled with fast food puns or snarky quips. Looking for more tips and trends for social media content in 2021?

3 ways PR pros can win with SEO and analytics

PR Daily

Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

How future pros see the emergence of virtual conferences

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Creative uses of social media platforms can help conference attendees initiate and maintain frequent contact.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Hello, Communicators: Johnson & Johnson will now directly oversee vaccine production at the Baltimore facility run by partner company Emergent BioSolutions, where workers mistakenly contaminated 15 million doses of J&J vaccine last week. CRISIS LEADERSHIP NETWORK.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How ‘WFH’ has brought clients and colleagues closer together

PR Daily

While I am not a psychologist, it’s a safe assumption that sharing more of your life outside of work and connecting with one another on topics outside of public relations and communications has allowed us to form deeper relationships.

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Can data help brands and business leaders stay relevant?

PR Daily

Here’s how one agency leader is trying to make sense of the numbers. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Most of the communicators we spoke to admitted they have a lack of access to relevant data.

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The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. Before COVID-19, a company wanting to produce a customer video would likely call the advertising agency. This is especially important during times of crisis.

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Is humor the answer for getting consumers to wear a mask?

PR Daily

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience. Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences?

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Gen Z is happy to share that clip or piece of information and use social media as a news aggregator.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “

Why good comms practices are more important than ever

PR Daily

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? When looking to address the coronavirus outbreak, communicators are well-served by best practices that have been in place for years. How can communicators combat the panic?

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How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. However, COVID-19 is testing the boundaries of our typical crisis playbook.

Why ‘connections’ are important now more than ever

PR Daily

Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment. Each year my agency hosts a cross-industry event, known as Communications Week , for the PR, marketing and media industries.

When is it OK for your brand to weigh in on breaking news?

PR Daily

These last few months have seen coronavirus news dominate the media. In fact, in a Fractl analysis of over 23 million news articles , the last 5 months have seen close to 50% of online authors covering COVID-19 related content.

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How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one. RELATED: Ragan's Back to the Workplace Guide ].

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How student-run firms are adapting to—and learning from—COVID-19

PR Daily

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic. RELATED: Join us Nov. 10-11 to find out what the future of communications holds ].

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

The PR industry is charged with influencing and swaying media conversations on-air, online and in print. RELATED: Earn recognition for your content that captivated audiences ]. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’

PR Daily

RELATED: Showcase your crisis comms work ]. At Jackson Spalding, our aim is to be the most trusted and respected agency. This year, many agencies have made internal changes and collaborated with our clients on diversity, equity and inclusion initiatives.

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

RELATED: Showcase your videos, visual designs and virtual events ]. Widespread dialogue about race relations and systems of oppression in America. As a creative on the agency side I have heard lots of “discomfort” when this subject comes up—because you know, it seems too hard.

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