Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Crisis Communications. Influencer Marketing & Blogger Relations . Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 256

Conference Content Marketing Marketing Internal 256

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications.

Agency 62

Agency Communications Crisis Communications Crisis 62

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry.

Community 52

Community Education Leadership Guidelines 52

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Article: Communicators more valued than ever before (PR Daily).

Survey 132

Survey Communications Measurement Internal 132

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Solo PR Pro

MARCH 28, 2023

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Her work on healthcare legislation led to a PR and marketing career in the hospital industry. They agreed, and PR consulting was born.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

APRIL 29, 2024

At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. For instance Google and Microsoft both have large data centers in Finland. Energy and sustainable tech are other fast growing sectors. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 52

Radio Pinterest Television Government 52

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

PRSay

MAY 16, 2018

They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. She is a public affairs and media consultant based in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis.

Skype 206

Skype How To Crisis Pitching 206

Solo PR Pro

NOVEMBER 1, 2022

Melissa knew she had a wealth of knowledge, so why not put those thoughts to paper and help others in the industry? She wanted to write something that pulled back the curtain to the industry and offered “real talk.”. Because sometimes we're our own PR crisis or our own personal hot mess.”.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? However, start by engaging with those online who are already talking about your industry.

Crisis 120

Crisis Crisis Communications Local Social Media 120

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Victorious PR

FEBRUARY 4, 2023

PR Builds Visibility With a trusted public relations team, your brand will have more visibility and personality to build that trust with others. PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Solo PR Pro

FEBRUARY 1, 2022

Crossing over from broadcast media to PR. After spending nearly a decade in the radio broadcast industry, Stu was ready to settle down, get married, buy a house, have kids, and “all that stuff you do as adults.”. My niche is still media relations. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Burrelles Fresh Ideas

MAY 23, 2023

As AI technology continues to improve, it will only become even more prevalent in the travel industry. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40

Travel Tourism Airlines Hotels 40

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

Publicity 150

Publicity Policies Social Media Study 150

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of lawyers, you pay more for someone with 20 years of experience and solid results; in communications and PR, it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Doctor Spin

JUNE 29, 2022

Having worked in the PR industry for many years, I know how inflammatory such a statement might be. Many PR professionals and academics dream of a future where our industry can showcase our worth by demonstrating concrete ROI results. ROI and PR are like oil and water — they don’t mix well. Table of Contents. I accept that.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Reputation Us

SEPTEMBER 25, 2019

Relying on a disastrous issue to expose a vulnerability is the best way to have the situation hit negatively with the media. Follow Your Crisis Communications Plan. A comprehensive crisis communications plan should outline how you will identify an adverse situation. Strategize Media Relations.

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. This is an example of what is colloquially referred to as “intent data” in the industry. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 90

Publicity Media Advertising Advertising 90

Burrelles Fresh Ideas

JANUARY 30, 2024

“PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers.

Ethics 97

Ethics Crisis Transportation Airlines 97

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. How are you going to be more successful? Are you intending to implement new tools? What about services? These are just a few questions you might be discussing. Here are three tips to be a better professional in the new year.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60