Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

JULY 19, 2017

Do they prefer online media or print? with deadlines, lead times and pitching information. Be creative. Find the right outlet for your audience. Determine what publications they read, and what makes them tick. Are they reading mostly blogs, or do they get their info via social media? Know journalists’ deadlines.

Pitching 235

Pitching Print Creativity Blogging 235

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing?

Wireless 120

Wireless Print Hotels Travel 120

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stephen Waddington

FEBRUARY 12, 2021

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

APRIL 26, 2016

A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. An exec I worked with once told me he didn’t exist until he saw his name in print. Look at the campaigns as complementary. For more on that subject, revisit this post from our Impressions blog.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. Generally, advertisements tend to be informal. Target Audience.

Advertising 95

Advertising Advertising Writing Product Launch 95

Cision

DECEMBER 3, 2015

While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Brand Branding Fashion 120

Maxim Behar

JANUARY 11, 2024

Because we get up in the morning we go on social media and we are bombarded with information, with news. Host: Very dynamic, lots of information everywhere. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to provide our subscribers with information to improve the efficiency of the products they produce, introduce them to the latest technologies and materials to consider, and the benefits achievable by investing and staying ahead of the competition.”. Focus on creative, unique stories from which others can learn.

Automotive 87

Automotive Journalism Interviews Engineering 87

Presspage

JULY 25, 2018

Cut it down into digestible chunks of information.” Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103

Wikipedia Writing Video Report 103

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. So Much Data.

Report 81

Report Data SEO Analytics 81

5W PR

APRIL 9, 2019

And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. It can cost money and time to creatively come up with a way to connect. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. An offline connection is made.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!)

Television 120

Television Travel Tourism Pitching 120

Burrelles Fresh Ideas

AUGUST 8, 2023

By leveraging this information, businesses can create content that addresses customer needs and provides valuable solutions. However, AI-generated content is still far from replacing human creativity and expertise. In fact, the role of marketers and communicators in content creation and curation has become more crucial than ever.

Communications 52

Communications Marketing Analytics Resources 52

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Media 60

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Follow this link for more information and to access the full report. ?? This isn’t news. The market for awards is saturated.

Print 60

Print Storytelling Newspapers Advertising 60

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Better inform your audience. inform audiences, promo film, personal connection, next company event. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. What are the benefits of digital PR? Integrating other areas of online marketing for greater brand messaging.

Digital PR 62

Digital PR Brand Branding SEO 62

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Presspage

NOVEMBER 20, 2018

Hi-res images, creative and standard executive headshots, logo or product shots, linked high-profile media mentions, contact information and a sleek digital media kit are a few other pieces of the newsroom puzzle a managing editor keeps updated and organized. A one-size-fits-all, batch and blast approach no longer works.

Brand 60

Brand Branding Journalism Product Launch 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. This wealth of information helps you to create customer personas that are incredibly detailed and accurate. Social commerce revolves around meeting your customers right where they hang out.

Social Media 87

Social Media Media Mobile SEO 87

Mark My Words

OCTOBER 2, 2020

The press release was dispatched, the media responded exactly as expected and excitedly informed readers of the when, the where, the why and the how with, of course, extensive references to The Mermaid and Treasure Island throughout. Pop along with your parrot and he could soon be a west end superstar! With a superstar salary to boot!”

Print 78

Print Course Fashion Storytelling 78

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. So Much Data.

Report 52

Report Data SEO Analytics 52

The Resolution Blog

AUGUST 19, 2019

In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. How much information do you want to see? It’s way better if someone is watching through a digital platform, you get a bit more information about how many people are watching and who they are.

Film 120

Film Instagram Sports Analytics 120