Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. Marketers and PR professionals need the best tools available for making content perform. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

Google 60

Google Video Marketing Storytelling 60

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult. Implementation.

Analytics 60

Analytics Google How To System 60

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Shift Communications

MARCH 16, 2015

Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. Google’s commentary also does not mention SEO.

Google 60

Google SEO Web Comparison 60

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Artifical intelligence made it easier for marketers to get better results in a number of different ways. How to Use Google Docs with WordPress, and Why It’s Awesome.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

OCTOBER 25, 2021

But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. I recall working on a website project for a local bakery.

SEO 85

SEO Mobile Engineering Ethics 85

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. This would save me–and vendors and agencies, in general–A LOT of time! Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Most effective marketing channels. Hey, Google! Talk to Us !

Study 78

Study Marketing Brand Branding 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 20, 2020

It’s an older technology but I still find it useful. If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script.

Resources 119

Resources Publicity Reddit Interviews 119

Shift Communications

DECEMBER 24, 2015

Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. You’ve probably heard of Google Trends: enter a keyword, and Google will tell you how many times it’s been searched for. How are your competitors doing?

Analytics 60

Analytics Google Trends Content Marketing 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) media) or ‘dot-agency’ (.agency) agency) domain. Yep, hundreds. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Shift Communications

OCTOBER 19, 2018

The second thing to do is look at three Google tools : Google News , Google Trends and Google Alerts. Google Trends has daily and real-time searches that will give you national stories that are breaking based on the number of searches. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens.

Transportation 68

Transportation Google Trends Tools 68

Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. Then there’s our favorite, Google Analytics training, which if offered by a variety of providers and is always worth a refresher.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

FEBRUARY 2, 2024

The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. Vice President, Marketing Technology. In 2009 did we exceed 18 million stories per year. Download your copy today: Christopher S.

Publicity 110

Publicity eBook Analysis Google 110