Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion are active on social media.

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Brands use the past to resonate with consumers and evoke nostalgia.

Film 88

Film Marketing Consumer Fashion 88

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. Also, most journalists post their interests on social media. Dislikes: Pokemon Go. ” But, sometimes try phoning!

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. Instead, they use print magazines, social media, and events.

Marketing 78

Marketing Radio Print Consumer 78

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. What role does social media play in your job?

Travel 243

Travel Agency Social Media Print 243

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Because of the dynamics at play, shared media can overlap with owned and earned media.

Media 103

Media Print Advertising Advertising 103

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Trends 156

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? And any good agency will advise as to what is achievable for you. Setting targets.

Print 112

Print Trends Agency Brand 112

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? The best thing about PR – especially in agency life – is the crazy, fast-paced environment. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Preferences for information dissemination and consumer engagement have shifted to a myriad of media platforms and super apps.

Local 36

Local Government Banking Policies 36

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) How can brands keep up?

Communications 253

Communications Data Local Survey 253

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 89

Ethics Journalism Radio Television 89

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Enhance your Social Ads Performance. Ensure you consider using video in your social media advertising strategy.

Video 62

Video Strategy SEO Engineering 62

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 122

Technology Publicity Software Print 122

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

NOVEMBER 5, 2018

This is both important for consumer engagement as well as client relations. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Print publications and blogs. Social media accounts. Consumers can learn more about your business. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. .

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239