Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy.

Consumer 163

Consumer Brand Branding Marketing 163

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 156

Agency How To Consumer Tools 156

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency. Lastly, agencies are experts at analyzing social data.

Social Media 59

Social Media Agency Media Community 59

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.

Reputation 397

Reputation Blogging Agency Consumer 397

Prowly

JUNE 7, 2022

As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. The post Do PR Companies Offer Social Media Services—And Should You, Too?

Social Media 104

Social Media Company Media Agency 104

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers.

Social Media 88

Social Media Strategy Publicity Media 88

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. By Lisa Zanchi, Director, Digital Marketing. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Agility PR Solutions

JUNE 5, 2019

A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions.

Social Media 74

Social Media Consumer Media Survey 74

5W PR

DECEMBER 7, 2022

While creating content is important, another aspect of content marketing efforts and overall social media use is making sure that companies are able to provide their audiences with other types of content as well, including content that the company might not have directly created. Social media platforms. Automation.

Social Media 78

Social Media Media Tools Content Marketing 78

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In fact, around 7 out of 10 consumers on Instagram have decided to make a purchase with a company that they weren’t even previously familiar with on the platform itself.

Social Media 88

Social Media Instagram Media Advertising 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Target specific demographics and interests on social media and search engines to reach the right audience at the right time.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

NOVEMBER 2, 2022

Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. A centralized platform that can handle customer queries can make management of social media platforms easier.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance.

Groups 62

Groups Instagram Social Media Trends 62

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms.

B2B 88

B2B Social Media Media LinkedIn 88

5W PR

NOVEMBER 7, 2022

Giving customers special mentions on social media platforms also helps to show them how much a business appreciates them. A customer can also be chosen as ‘customer of the month’ on social media or the website of a business. This program rewards customers whenever they spend money on the products of the brand.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Axia PR

OCTOBER 30, 2022

A quick guide to adding your social media agency and team members to your company's Snapchat account. Snapchat is another form of social media that may be more valuable than you realize.

Social Media 62

Social Media Media How To Instagram 62