NewsWhip

MAY 26, 2020

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. What makes working for and working with the Clyde Group unique?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more.

YouTube 95

YouTube Marketing Local Chemicals 95

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 77

Agency Automotive Mobile Exercises 77

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. By putting a spotlight on real-world applications and consumer benefits, PR illustrates a company that’s driving innovation and fostering positive change.

Financial 78

Financial Privacy Infographics Leadership 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Remain relevant. “We Facundo Luque is a product manager jr.

Communications 157

Communications Public Affairs Insurance Insurance 157

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Megan Nemeh.

Groups 60

Groups B2B Employee Policies 60

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. If so, the agency route might be the best for you. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 78

Technology Measurement Government Policies 78

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used.

Privacy 199

Privacy Retail Travel Google 199

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Community Trends Technology 78

PRSay

DECEMBER 27, 2022

ESG and your agency. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Paid internships are essential.

Trends 127

Trends Pitching Twitter Nonprofit 127

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

DECEMBER 7, 2021

Consumers these days prefer to interact with any type of content that’s catering to their needs and fits their specific interests. . Many consumers have reported that they’re also a lot more likely to make purchases from brands that give them personalized offers and recommendations. Adding Personalization to PR Campaigns.

Consumer 88

Consumer Storytelling Data Healthcare 88

5W PR

APRIL 19, 2023

A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. Providing accommodations such as accessible technology, ergonomic furniture, and modified schedules can help employees with disabilities perform at their best. This can help attract top talent from underrepresented groups.

Internal 88

Internal International Transportation Employee 88

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 182

Energy Journalism Leadership Meeting 182

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Product differentiation is important to help consumers understand their choices and why they should select one healthcare option over another. Authentic, meaningful connections with patients and consumers will be key in the metaverse.

Healthcare 88

Healthcare Communications Consumer Community 88

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones. A DEI language check should be a new step in every organization’s content development and review process.

Corporate 88

Corporate Real Estate Communications Marketing 88

PR in High Definition

JANUARY 31, 2019

Firefly Communications has appointed Marco Dautel as associate director to strengthen its German agency, based in Munich. Marco brings 15 years of PR experience to the table, having worked for clients in the technology, mobile, security, consumer electronics and travel industries.

Communications 54

Communications Travel Mobile Technology 54

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

DECEMBER 7, 2021

Consumers these days prefer to interact with any type of content that’s catering to their needs and fits their specific interests. . Many consumers have reported that they’re also a lot more likely to make purchases from brands that give them personalized offers and recommendations. Adding Personalization to PR Campaigns.

Consumer 78

Consumer Storytelling Data Healthcare 78

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. In the last few years, CBD has gone from being a curiosity to seeing mainstream use across all socioeconomic groups in the United States. Many consumers buy CBD products online.

Survey 87

Survey Measurement Employee Retail 87