5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips. The answer lies in understanding the evolved traveler. Let them travel together and with the brand.

Travel 78

Travel Consumer Strategy Tourism 78

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. With events like this occurring on a regular basis all over the U.S., With events like this occurring on a regular basis all over the U.S.,

Consumer 40

Consumer Product Launch Retail Agency 40

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

5W PR

NOVEMBER 7, 2022

Customers can be consistently notified about events and offers. The post Tips to drive consumer loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. An authentic brand with a personal story encourages customers to engage with it.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178

Agency How To Meeting Construction 178

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

APRIL 26, 2024

Here are the key takeaways from the event: 1. Evolution of Brands: The NBA panel emphasized the necessity for brands to evolve over time, especially in light of new eras of basketball emerging from events like the NCAA March Madness tournament.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? What would you say is a good first step in prepping for an event?

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 91

Agency Crisis Communications Consumer 91

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Early planning Begin the preparation process well in advance.

How To 78

How To Analysis Resources Trends 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

5W PR

MARCH 19, 2024

Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant surge in popularity, catering to both at-home enthusiasts and professional practitioners.

Trends 88

Trends Consumer Conference Technology 88

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

MARCH 18, 2019

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? If you don’t have connections yet, don’t worry!

Agency 79

Agency B2B Internal International 79

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Cultural events and holidays Participate in cultural events and holidays that are relevant to the target audience. Cultural marketing agencies specialize in helping brands connect with diverse audiences.

Strategy 78

Strategy Marketing Local Groups 78

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

Agency 72

Agency Twitter Conference Financial 72

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. This upcoming event aims to provide a more tailored and intentional approach to connection and product discovery.

Trends 78

Trends Consumer Retail System 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. for event details.

Agency 84

Agency Enterprise Technology Analytics 84