5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

5W PR

NOVEMBER 9, 2023

Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. They are everyday consumers who are passionate about a specific niche or interest. Pros and cons Macro influencers have the potential to reach a broad and diverse audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? What would you say is a good first step in prepping for an event?

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

PR in High Definition

MARCH 28, 2023

When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector. This helps both companies and influencers alike to comply with consumer protection law. Relationships are crucial, but they’re only one piece of the overall pie.

How To 62

How To Local B2C Social Media 62

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings? And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78

5W PR

AUGUST 18, 2023

Organize events , collaborations, or partnerships that offer engaging and enjoyable activities for individuals seeking sobriety or reduced alcohol consumption. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options.

How To 78

How To Resources Storytelling Community 78

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?

Local 120

Local Agency Policies Travel 120

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Social Media Marketing. Influencer Marketing.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Not only are you reaching consumers directly, but targeting their niche. Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Social Media Marketing. Influencer Marketing

Local 52

Local Social Media Instagram Community 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 64

Pitching Consumer How To Meeting 64

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Book and author events at bookstores or trendy restaurants are a dime a dozen. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? The best thing about PR – especially in agency life – is the crazy, fast-paced environment. Use wrinkle cream…and start early.

Agency 60

Agency Apparel Pitching Creativity 60

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Live reporting is unscripted — it doesn’t go through a copy editor. What’s it like working in business development vs. news?

Meeting 98

Meeting Media Print Enterprise 98

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

SEPTEMBER 26, 2017

You might choose to host an event to launch a product with influencers , or alternatively, you might give several of what you want to sell to organizations that can use them in charitable ways. Hand mixers could be used in an event where local chefs demonstrate desserts. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot More than 20 city, state and federal agencies were involved. What follows is an edited transcript of Sclafani’s remarks.

Crisis 87

Crisis Employee Trade Shows Local 87

5W PR

DECEMBER 30, 2021

Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free. Nonprofits can also target college students to champion their causes.For instance, students can book local artists for events as promotion for a brand that sells art supplies.

Marketing 60

Marketing Nonprofit Small Business Local 60

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Victorious PR

FEBRUARY 4, 2023

Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you. When a brand has networked enough credibility in the media, and for the public to consume, they will see an overall increase in trust and success for their business.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. It does not help that many PR agencies do a poor job (that said, several journalists on the thread commented that the most amateurish efforts come from startup teams themselves). It’s a noisy list, and the debate can get heated.

Agency 159

Agency Strategy Crisis Management Pitching 159

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Shift Communications

MAY 19, 2015

As PR pros, it is imperative that we’re always consuming news. With all of the agency demands however, it’s tough to stay up on the news in addition to meeting other deadlines. Scan the headlines and outlets as well as make note of any key events before you pitch. news, reaching a top tier demographic in a key market.

Local 60

Local Pitching Newspapers Consumer 60