Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

The Hoffman Agency

AUGUST 23, 2022

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate.

Storytelling 36

Storytelling Community Industry Transportation 36

The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

Local 36

Local Agency Government Travel 36

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Digital agency – doesn’t that sound impressive and in demand? This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Analyze their strategies to understand audience engagement.

Media 78

Media YouTube Transportation eBook 78

PRSay

JULY 17, 2020

Communities commit to drive safe in support of new drivers during National Teen Driver Safety Week. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Agency focuses on helping farmers build resilient farms through soil health.

How To 191

How To Writing Training Survey 191

PRSay

MARCH 22, 2021

According to Stop AAPI Hate , reports of discrimination against Asian-Americans and American Pacific Islander communities have risen during the COVID-19 pandemic. Lang recommends that PR students and professionals ask themselves: “How can I help people in these communities and amplify their voices?”.

Community 198

Community Report Agency Study 198

Offleash

FEBRUARY 12, 2021

We’re deeply humbled by the opportunity to further the principles the company was founded on — big agency services in a boutique model, a relentless focus on driving results, and a fierce commitment to employee happiness. And we couldn’t be more excited about helping to write the next chapter for Offleash.

Agency 52

Agency B2B Employee Community 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. In 2023, the oldest Gen Zers will turn 26 years old.

How To 162

How To Employee Leadership Nonprofit 162

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR for Anyone

MARCH 27, 2024

Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career. She reflects on her journey of self-discovery and the pivotal moment when she decided to commit to writing her book.

Film 130

Film Storytelling Writing Insurance 130

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 78

Creativity Writing Agency Internal 78

5W PR

NOVEMBER 16, 2023

Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Community building Encouraging UGC contributes to building a sense of community around a brand. This fosters a sense of community.

How To 78

How To Community Customer Service Tools 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 146

Survey Software B2B Pitching 146

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. I’m a late convert to B2B public relations.

B2B 242

B2B B2C Software Consumer 242

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

5W PR

MARCH 13, 2024

Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. Subscription models and loyalty programs create a sense of community and encourage repeat business. Retargeting can remind interested users to book their trip. Public relations Media wields significant influence.

Travel 78

Travel Consumer Strategy Transportation 78

Remote PR Jobs

SEPTEMBER 25, 2023

With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget.

Nonprofit 100

Nonprofit Writing Local Training 100

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. You can put your voice into ChatGPT” and then use it to write texts for you. At PRSA’s ICON 2023 in Nashville, Tenn.,

LinkedIn 73

LinkedIn Writing Tools Technology 73

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

PRSay

JUNE 21, 2022

And our agency, Bospar, refuses to stay quiet about it. At the same time, my communications skills empowered me to write an op-ed for The Dallas Morning News , detailing the experience in a dignified and peaceful manner and, most important, sharing my story to help fellow members of the LGBTQIA community.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

5W PR

JUNE 7, 2023

This may include writing, communication, organization, and time management skills. Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network. It can also lead to future job opportunities.

How To 88

How To Internal International Trends 88

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232