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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

Agency 227
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

Agency 227
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Give travelers a taste of your destination before they book the ticket. Highlight efforts to minimize environmental impact and support local communities.

Travel 78
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Booking a PR tool to ride

Stephen Waddington

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. It’s how we won over the local market. The PR industry can be resistant to innovation.

Tools 112
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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‘The Magic of Seychelles Cuisine and Stories from the Paradise on Earth’

Maxim Behar

The latest book, ‘The Magic of Seychelles Cuisine and Stories from the Paradise on Earth’ by world-renowned PR expert and Seychelles Honorary Consul General in Bulgaria, Maxim Behar, became a bestseller just less than a week after its launch in Sofia. All of Maxim Behar's books can be viewed at the official website www.beharbooks.com.

Local 52
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Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.