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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Ben Stuart, CMO, Bank of the West. “I Becky Saeger, Board of Directors, E*Trade Financial. “I

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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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The Role of PR in Transforming Consumer Finance

5W PR

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. By securing good press in reputed financial publications, Public relations efforts can provide powerful third-party validation.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Credibility is like money in the bank for brand reputation. News creates a market presence.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and social media accelerates and amplifies their impact. Goodwill has value.

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