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The Role of PR in Transforming Consumer Finance

5W PR

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Credibility is like money in the bank for brand reputation.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Business reputation counts.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. What is more valuable than a brand (or personal) reputation?

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. But it’s no surprise.

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