Remove Agency Remove Banking Remove Measurement Remove Reputation
article thumbnail

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I That’s not really the way to measure PR.

Banking 199
article thumbnail

Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry. The biggest PR challenge here is convincing potential clients that defenses are truly impenetrable and navigating the aftermath of a security incident to minimize reputational damage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of PR in Transforming Consumer Finance

5W PR

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch.

article thumbnail

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

article thumbnail

7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Goodwill has value.

Mobile 100
article thumbnail

Conveying PR’s Value Requires a Different Form of Accounting

PRSay

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 172
article thumbnail

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. Good will has value. But does it scale?

Mobile 244