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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98
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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. By securing good press in reputed financial publications, Public relations efforts can provide powerful third-party validation.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Credibility is like money in the bank for brand reputation. News creates a market presence.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. DEI becomes mission-critical. There are no more excuses. PR must communicate values, not just message points.

Trends 407
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Conveying PR’s Value Requires a Different Form of Accounting

PRSay

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 172
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Navigating New Terrain: SEC’s Cyber Incident Reporting Rules and What They Mean for Public Companies

5W PR

All these concerns underscore the need for companies to maintain a comprehensive business continuity and crisis response plan. The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard.

Report 78