ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

5W PR

OCTOBER 11, 2023

The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard. Other influential figures have pointed out the rules could leave companies more open to litigation. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Company 120

Company Banking Education B2C 120

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? What was her corporate communications team thinking?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Victorious PR

JULY 25, 2022

On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. By reading about it in reputable publications such as Forbes and Entrepreneur, of course!

Real Estate 52

Real Estate How To B2C Banking 52

MaccaPR

SEPTEMBER 16, 2014

Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Measurement 122

Measurement Communications Survey Web 122

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. It’s an amazing list I would have never dreamed I’d have the chance to work with–and, I’d put it up against almost any agency in town. That’s insane!

Social Media 79

Social Media Media Groups Blogging 79

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. ” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press.

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198