PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence.

Media Relations 195

Media Relations Trends Media Newspapers 195

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. I love Instagram and Facebook! You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral YouTube 120

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120

Pitching Telecommunications Trends Technology 120

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Create a great hook – look at magazine covers for ideas. Show them how valuable are. Be newsworthy – try newsjacking. Find the right journalist – use Google! The formula works.

Publicity 130

Publicity Video Pitching System 130

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

MAY 3, 2019

Power in the partnership between PR practitioners, those who craft stories and pitch ideas, and journalists, those who cover the world’s news through fair and truthful content, is the key to success and the only way to counteract inaccurate or misleading news. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Harder to pitch. Additional duties.

Communications 120

Communications Crisis Internal International 120

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. On the other hand, independent bloggers rely on advertising and sponsors to make a living. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

Media Relations 232

Media Relations Marketing Media Fashion 232

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. Any pet peeves with PR people?

Meeting 57

Meeting Automotive Mobile Transportation 57

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Journalism 50

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising.

Publicity 36

Publicity How To Agency Pitching 36

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. , Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Radio 170

Radio How To Community Storytelling 170

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

Company 111

Company Media Journalism Report 111

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Blogs, including independent and corporate blogs, can be credible. Don’t dangle “exclusive” for a mediocre idea.

Survey 94

Survey Industry Leadership Study 94

PRSay

JUNE 18, 2019

Writing in AP style means they’re speaking the language of the people they are pitching. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. A native of Greenville, S.C., Newhouse School.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Mora Communications

SEPTEMBER 22, 2016

Yes, you can advertise and post on social media. Plus no one buys a magazine or watches a TV program to see the ads or commercials. Advertising is paid media and public relations is earned media and when it comes to establishing yourself as trustworthy, earned media wins the day. That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The areas where respondents are spending less should be no surprise: 70% said magazines; and. 16% on marketing analytics. “As 52% said online display ads; (I have a bridge for sale too!).

Marketing 65

Marketing Survey Study B2B 65

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR in High Definition

SEPTEMBER 24, 2019

The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. So, do you pitch to an editor in the hope they pass the story to a freelancer? News been framed!

Media 54

Media Newspapers Journalism Video 54

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

MARCH 4, 2015

Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Mitch continues, “When we pitch [my speaking and writing revenue] offsets the pitching costs, which are very significant in the agency world.”. It competes and wins against the global advertising agencies with deep pockets.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

PRSay

JUNE 5, 2018

For “Sunday Morning,” I’ve pitched story ideas or commentary ideas to them, which they either go for or they don’t. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. Nervous energy is good.

Radio 70

Radio Writing Energy Journalism 70

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Bad Pitch Blog

SEPTEMBER 10, 2009

The Bad Pitch Blog is pleased to leak announce tell you that Peter Shankman’s crowd sourcing secret weapon, Help a Reporter Out ( HARO ), has retained RLM Public Relations as their public relations agency of record. Bad Pitch Blog co-author, Richard Laermer , is RLM PR’s CEO. It’s time to change the dialogue around HARO,” says Brodeur.

Publicity 40

Publicity Pitching Web Facebook 40

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. So why am I telling you to pitch the national press? As to your first point, that you don’t have a story that could interest the national media: why not? What makes your story different, unique?

Media 49

Media Local Insurance Insurance 49

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120