ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. This is because social media is a channel and just one of many in the marketing mix. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

Maxim Behar

OCTOBER 19, 2022

Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Television is also measurable, but all these agencies - they can be somehow modified. A TV channel cannot report a news story as fast as Twitter or any other social media.

Television 52

Television Wireless Advertising Advertising 52

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. But is this all just too little, too late? The customer is always right. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? You can find her on Twitter @BosBizSara. Back in September, we attended the FutureM and INBOUND Conferences in Boston.

Marketing 60

Marketing Privacy Big Data Technology 60

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. 4) You don’t measure. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. PR Pikers throw out an occasional press release and hope it sticks. 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back.

Strategy 52

Strategy Interviews Pitching Energy 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My favorite social media platform is…Twitter; it’s my leading source for news. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. And I mean that word GUILTY because someone had to approve the following pitch.)

Social Media 40

Social Media Interviews Pitching Media 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

MAY 15, 2020

Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter.

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 85

Trends Marketing Mobile Web 85

Prohibition

MAY 15, 2020

Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). Same thing for the @targetstyle Instagram account.

Social Media 60

Social Media Product Launch Instagram Media 60

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. 6 - Your Package Design Just Became Mission Critical.

Marketing 78

Marketing Viral Consumer Brand 78

Contently - Strategy

SEPTEMBER 25, 2018

If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. People have different goals and different measures of success. This interview has been lightly edited and condensed. Yeah, it’s still increasing.

Marketing 90

Marketing Video Product Launch YouTube 90

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. At the start. It worked, too.

Journalism 70

Journalism Local Social Media Twitter 70

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. I would advise marketers to measure twice and cut once. Follow Russ on twitter @KleinRuss. Marketers’ Top Three LEAST Confident Areas.

Leadership 40

Leadership Survey Enterprise Conference 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. 90% are undeniable advantages. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. You can catch up with her on Twitter or by email. Examples of sites using Mobify include Boing Boing and A List Apart.

Tools 99

Tools Marketing Nonprofit Mobile 99

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. 6 - Your Package Design Just Became Mission Critical.

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail. Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101