Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Marketing and Advertising. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees.

Case Study 78

Case Study Study Viral Data 78

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. This is very different to Proactive Public Relations, as this involves being more proactive by thinking ahead, so planning campaigns around key dates and events. Why do a lot of brands struggle with Reactive PR?

Strategy 62

Strategy Marketing Viral B2C 62

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

JULY 15, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Here’s a video I did on this: It doesn’t get any easier than this. I’d love to connect.:

Pitching 130

Pitching Video YouTube Viral 130

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

Mark My Words

SEPTEMBER 20, 2019

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. How does a showbiz or sports journalist stand a chance of getting on the front page when events are so relentlessly historic?

Sports 60

Sports Viral Fashion Engineering 60

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Who saw it? How much time did they spend on the story?

Storytelling 0

Storytelling Data Communications Technology 0

Cision

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. ” While the world would be a different place if this were universally true, a “because” may be a powerful way to perpetuate a conversion event. “You” versus “we” is a segmentation issue.

Writing 144

Writing Study Viral Consumer 144

PRSay

FEBRUARY 21, 2018

It’s been a pretty flawless hand-over from event to event. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.

Sports 94

Sports Communications Viral Fashion 94

Shift Communications

OCTOBER 7, 2014

It’s important to have an understanding of the ins and outs of the event so you appear knowledgeable when it arrives. One of the most popular RTM events annually is the Super Bowl, so in this case brands should familiarize themselves with the basics – location, venue, teams, star players, fundamentals of the game, etc.

Marketing 138

Marketing Conference Trends Viral 138

Mark My Words

OCTOBER 13, 2022

The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

PRSay

FEBRUARY 27, 2018

It’s been a pretty flawless hand-over from event to event. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.

Sports 72

Sports Communications Viral Fashion 72

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. A press release must be to inform the public about an event that is newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. The Science of Optimizing Your Facebook Advertising Campaigns. 5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Just GOLD.

Viral 40

Viral Google Writing Facebook 40

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

Education 120

Education Leadership Viral Consumer 120

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 74

Marketing Pharmaceuticals System Policies 74

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 78

Marketing Viral Consumer Agency 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

wiredPRworks

NOVEMBER 10, 2016

It is the must-attend event for marketing professionals responsible for their company’s influencer marketing strategy, campaign development, and relationship management. The biggest misconception is that the campaign will go viral. Forgetting to capture photo and video opps at events. What's the purpose of #InfluencerMarketing?

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. By contrast, the networker that shows up at those events and consistently engages genuine business conversations, will wind up with relationships over time that lead to new contacts and new business opportunities.

Mobile 60

Mobile Survey Marketing B2B 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

PRSay

OCTOBER 25, 2017

an assistant professor at Eastern Michigan University, and Susan Emerick , a marketing strategist at IBM, discussed the best ways for brands to remain at the helm of their social media accounts and also limit the damage in the event that someone creates an “alt” channel or hijacks their handle. Prepare in advance. Social media.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JULY 20, 2015

They host birthdays, open play and other events. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Embed from Getty Images.

Marketing 48

Marketing Viral Consumer Agency 48

Cision

MARCH 30, 2016

Meeting them for coffee, sending them personalized notes, inviting them to interesting events where key people will be present and providing them with valuable information. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. She did however take it in good jest and ended up laughing about it with her followers! Jem Lucy’s ASA scandal.

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed. Check out these great case studies from a past AMEC event. Last week I spoke at a UK CIPR event about exactly that. Where is your paid content?

Tools 136

Tools Publicity SEO Measurement 136